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Marketing Director Job at Peaden Air Conditioning, Plumbing & Electrical in Pana

Marketing Director Job at Peaden Air Conditioning, Plumbing & Electrical in Pana

MediabistroPanama City, FL, United States
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Location : Florida Panhandle (In-Office)

Status : Full-Time

Industry : HVAC | Plumbing | Electrical

Reputation : 5-Star Rated | Family-Owned | 60+ Years in Business

Overview :

Peaden is a trusted, family-owned company that has proudly served the Florida Panhandle for over 60 years. As a cornerstone of the community, we’ve built a legacy of integrity, craftsmanship, and 5-star customer service across HVAC, plumbing, and electrical services.

As we expand into a new era of innovation and digital growth, we’re looking for a visionary and results-driven Marketing Director to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies, AI integration, and membership program expansion—all while staying true to the values that made us a household name.

Key Responsibilities :

  • Lead Generation & Strategy :
  • Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals.
  • SEO & Digital Domination :
  • Own the company’s digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we’re the first name customers see in the Florida Panhandle.
  • Brand Building & Legacy Marketing :
  • Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy.
  • Membership Growth :
  • Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty.
  • AI-Powered Marketing & Automation :
  • Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions.
  • Content & Social Media Strategy :
  • Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades.
  • Team Leadership & Cross-Department Collaboration :
  • Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals.
  • Performance Analysis & Budget Management :
  • Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making.

Qualifications :

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • 7+ years of digital marketing experience, with at least 3 years in a leadership role.
  • Proven expertise in SEO, SEM, social media, email marketing, and content strategy.
  • Deep understanding of marketing analytics, conversion tracking, and lead funnels.
  • Passion for innovation and continuous improvement.
  • Excellent leadership, communication, and team-building skills.
  • Experience in the home services industry is a big plus.
  • Preferred Skills :

  • Familiarity with tools like ServiceTitan, HubSpot, Google Ads, Meta Business Suite, or other CRM / automation platforms.
  • Experience growing subscription or membership-based services.
  • Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing.
  • Deep understanding of local market dynamics in the Florida Panhandle.
  • Why Join Us?

  • Be part of a family legacy that has served local communities for over six decades.
  • Help shape the future of marketing for a modern, rapidly growing trades company.
  • Thrive in a company culture that blends heritage and innovation, with strong values and a commitment to excellence.
  • Join a team that truly values people, progress, and performance.
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