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Digital and Social Media Strategist Job at Rust-Oleum in Vernon Hills

Digital and Social Media Strategist Job at Rust-Oleum in Vernon Hills

MediabistroVernon Hills, IL, United States
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Job Description :

Digital and Social Media Strategist from Rust-Oleum in Vernon Hills, IL, United States . This job opening is for a Bachelor Degree graduate in the Public Relations field.

Job Title : Digital & Social Media Strategist, Manager

Location : Vernon Hills, IL

Department : Marketing

Reports To : Manager, Digital Marketing

Direct Reports / Manages others : Yes - 2

Rust-Oleum Corporation is a worldwide leader in protective paints and coatings. We offer a wide range of products including decorative fashion paints and durable industrial roof repair coatings.

JOB PURPOSE :

As our Digital and Social Media Strategist, Manager , you will generate awareness and drive growth for the brand by developing and implementing social media and digital marketing strategies, advertising campaigns, and always-on content plans.

RESPONSIBILITIES :

  • Embedded member of the brand team, attending key meetings and executing tactics to support brand priorities.
  • Define, sell in, and implement an organic social channel strategy and always-on content plan to drive follower growth and brand engagement.
  • Oversee social media content planning, production, publishing, and community management for all social platforms.
  • Collaborate with videographer / photographer and copywriter to create engaging social media content supporting key growth objectives for the brand.
  • Communicate monthly production plans and content calendars to internal stakeholders.
  • Proactively seek out low-risk, high-impact opportunities to surprise and delight consumers on behalf of the brand.
  • Collaborate with internal teams to support sponsorship programs, events, and ad campaigns based on business objectives.
  • Conduct social listening exercises, analyze content performance, and regularly prepare reports on trends, insights, and opportunities.
  • Manage, mentor, and develop two direct reports.

REQUIREMENTS :

  • Bachelor's Degree in Communications, Public Relations, or a related field.
  • 3+ years of social media experience in an agency or corporate environment (consumer goods experience preferred)
  • Proven experience using social media channels, tools, techniques, and best practices for business.
  • Experience with Sprinklr or other social media management platforms is a plus.
  • Demonstrated ability and desire to proactively identify, understand, and communicate significant opportunities, findings, issues, or concerns to leadership and fellow associates.
  • Experience analyzing social analytics and listening data.
  • Working knowledge of social listening and publishing tools, including social listening software; experience with Sprinklr and / or Brandwatch is a plus.
  • Working knowledge of web, search, and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics is a plus.
  • Proficient in Microsoft Office programs.
  • Excellent writing skills.
  • Excellent digital research and communication skills.
  • Proactive, go-getter attitude not afraid to take on new challenges and projects.
  • Able to juggle daily responsibilities with multiple projects and deliverables on tight timelines.
  • Active listener, critical thinker, and problem solver.
  • Pays extreme attention to detail.
  • Team player and collaborator.
  • Strong personal, communication, and time-management skills.
  • Willing to go the extra mile to get the job done.
  • Resourceful, self-starter with the ability to work independently.

    • BENEFITS :

    Rust-Oleum offers a benefits package that includes medical, dental, life, disability, and business travel insurance, flexible spending accounts, EAP, stock purchases, and vacation / sick days / parental leave. We also offer a 401(k) plan after three months of employment.

    Rust-Oleum is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.

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    Social Media Strategist • Vernon Hills, IL, United States