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Senior Consumer Insights Manager

Senior Consumer Insights Manager

VirtualVocationsNewport News, Virginia, United States
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A company is looking for a Sr. Consumer Insights Manager to lead marketing and research initiatives.

Key Responsibilities

Lead the design and execution of primary research studies to generate actionable insights

Drive comprehensive marketing programs to build brand awareness and adoption for key service offerings

Plan and execute engaging online campaigns, including email initiatives and strategic digital placements

Required Qualifications

10+ years of professional marketing research experience

Proven experience in advertising research across multiple international markets

Proficiency in analytical software such as Q, R, SPSS, SAS, STATA, and Excel Pivot Tables

Bachelor's degree or an advanced degree in business, marketing, statistics, or a related field

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Manager Consumer • Newport News, Virginia, United States

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