Associate Brand Marketing Coordinator

Associate Brand Marketing Coordinator

At Horizon Hobby, we inspire dreams and help build memories! Our company is the leader in the global Radio Control industry. We offer tremendous opportunities for growth and development and a full array of benefits including discounts on our products! We are currently hiring an Associate Brand Marketing Coordinator!

The Associate Brand Marketing Coordinator is responsible for building and implementing product marketing and brand strategies with the Brand Marketing Director to drive awareness and sales growth for the ARRMA brand. This position ensures effective communication of brand and product positioning. In close collaboration with the Director and Product Development, the Associate Brand Marketing Analyst owns and drives consumer insights, product messaging on websites, digital marketing, social media voice, packaging, and in-store merchandising. The role also remains close to hobby communities through field and event marketing, serving as the voice of the customer while working to grow market share and achieve financial goals. This position also supports content development for social media, forums, and digital channels. Execution of marketing efforts is done in collaboration with Horizon's Marketing, eCommerce, and Wholesale Sales teams.

Typical pay is $45,000-$65,000 annually. The final offer for this position will be based on the unique experience and qualifications of the candidate selected. This position may also be eligible for a bonus not included in the base pay range. This position will work on-site in our Champaign, IL location.

Roles & Responsibilities

• Steward of the brand - understand the brand, its persona and be the voice of the customer driving meaningful insights back to the business and tracking performance.
• Product launch planning and execution for new product launches and various marketing campaigns including coordinating demos, collateral development, and sales training.
• Present sales training to the sales teams on new product launches for the brand
• Create post-launch campaigns and journeys to build ongoing excitement and drive upsell and accessory sales.
• Execute product marketing strategies that align with overall brand objectives and drive revenue growth.
• Manage the product lifecycle with an ongoing marketing plan and continued monitoring of consumer trends.
• Understand the brand persona and provide direction and content to Digital Marketing, CRM, Creative, and eCommerce teams to ensure optimal messaging and online content.
• Monitor and report on product performance metrics, providing insights for continuous improvement.
• Bring enthusiasm and excitement to customers through online and in-person events and interactions.
• Work with product development to understand the product line and future projects to develop a sound marketing plan.
• Research customer feedback on product and brand, including conducting consumer surveys, and implement action plans based on findings.
• Represent the brand at tradeshows, consumer events, and in product videos.
• Collaborate on brand social media channels and engage in other key online communities.

Education and / or Experience

Benefits and other perks

401(k) with a company match Medical, Dental, Vision, Life, Short-Term and Long-Term Disability Insurance, Life Insurance and Supplemental Life Insurance Paid Time Off Paid Holidays Discounts on Products

Horizon Hobby is a progressive, innovative company and, as such, is constantly reevaluating and reinventing the processes and procedures associated with each job. The essential duties and responsibilities of this position may change at any time. In addition, employees may be asked to work on special projects or to assist with other work necessary or important to the operation of Horizon. Your cooperation and assistance in performing such additional work is expected and appreciated.

Horizon Hobby, LLC is an equal opportunity and E-Verify employer