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Product Marketer, Outbound Excellence Lead Job at Asana in San Francisco

Product Marketer, Outbound Excellence Lead Job at Asana in San Francisco

MediabistroSan Francisco, CA, United States
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Product Marketer, Outbound Excellence Lead

The Asana marketing team is focused on driving growth and building a brand that customers love. We are a rapidly growing global team, committed to fueling our business growth. We've seen incredible growth in our business, and a significant portion of that success is driven by our world-class sales team.

What you’ll do :

  • Lead the development of our outbound product marketing strategy, ensuring our sales teams are equipped with the right content, tools, and guidance to engage customers effectively.
  • Shape our approach to sales plays, optimize the use of sales productivity technology, and develop content and soft skill enablement to enhance every customer interaction.
  • Design and implement a robust system for reporting and measuring the success of outbound activities, driving continued pipeline growth.
  • Partner with sales and marketing to ensure alignment and maximize impact across the organization.

Location & schedule :

This role is based in our San Francisco office with an office-centric hybrid schedule. In-office presence is required on Mondays, Tuesdays, and Thursdays; optional in-office on Wednesdays and Fridays. Interviews will include details about in-office requirements.

About you :

  • You have a proven background in B2B SaaS, with a strong understanding of how sales organizations operate.
  • You have hands-on experience using sales productivity tools such as Outreach, Pocus, Consensus, Salesforce, and Chorus.
  • You are skilled at using data to inform strategy and can translate insights into actionable plans that drive business results, with a focus on metrics like AE and BDR pipeline growth and tool adoption.
  • You take initiative and move quickly to get things done, with a knack for managing multiple priorities and meeting deadlines.
  • You have a proven track record of collaborating effectively with cross-functional teams and can craft compelling, data-driven narratives.
  • You demonstrate curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
  • What we’ll offer :

    Our compensation package reflects the value you bring and includes a base salary range, potential equity, sales incentive pay (where applicable), and benefits. A yearly pay equity audit is conducted to ensure fairness.

    For this role, the estimated base salary range is between $118,000 - $131,000. The actual base salary varies based on factors such as market conditions and qualifications. The base salary range may be modified. Additional components may include equity, sales incentives, and benefits. Speak with your Talent Acquisition Partner to learn more about total compensation and benefits.

    Benefits :

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to dietary preferences
  • These benefits may vary by role, country, and local regulations. For details, consult your Talent Acquisition Partner.

    About Us :

    Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams rely on Asana to achieve their goals faster. Asana is recognized as a top workplace and supports a hybrid, in-person collaboration culture with offices worldwide. We are committed to building a diverse, equitable, and inclusive company and provide equal employment opportunities to all applicants.

    We comply with applicable laws and ordinances, including equal employment opportunity and fair chance regulations where applicable.

    Seniority level : Mid-Senior level

    Employment type : Full-time

    Job function : Marketing and Sales

    Industries : Software Development

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    Product Marketer • San Francisco, CA, United States

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