Sr. Marketing Manager - Small Business Media

Our Company

We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It’s an exciting time to be a part of H&R Block!

What you'll do...

As part of the Growth Marketing team, the Sr. Marketing Manager will be focused on our Small Business brand, Block Advisors, and how we go-to-market to acquire gig businesses through our consumer campaigns which includes setting the strategy for all Small Business product offerings including Tax, Bookkeeping, Payroll and Business Formation. Growth of the Small Business products and services is a crucial piece of our enterprise growth strategy; this individual will play a critical role in connecting the dots between our Market Strategy partners and the Growth Marketing Team.

The Small Business Media Sr. Marketing Manager will lead the acquisition strategy for Small Business, coordinating with the Growth Marketing managers and agency partners to develop and execute on the annual Small Business plan across all products and services. This includes audience targeting, marketing channel selection, investment recommendations, reporting and analysis. The Sr. Marketing Manager will collaborate closely with the Small Business Market Strategy Director and pod to ensure the business strategy flows through to the growth marketing plan.

Day to day, you'll...

Lead the Small Business strategy for acquisition strategy inclusive of both rising small business and gig spanning from channel investment mix and fighting to partnering with the internal channel marketing leads and the external media agency on tactical plans

Partner closely with the Market Strategy team to understand and translate the strategy and ongoing business needs to the marketing channel leads and agency

Lead the SMB test and learn agenda in partnership with channel leads and agency partners

Analyze performance in partnership with channel leads reporting out a small business acquisition performance summary to leadership and pod weekly including key drivers of performance, insights, and recommendations for enhancements to improve overall effectiveness

Engage in the small business pod representing all acquisition marketing focused on small business products and services

What you'll bring to the team...

Education :

• Bachelor’s degree in marketing, Business, or other related field or an equivalent combination of education and experience

Work Experience :

6+ years of experience in paid media and organic marketing, creating integrated marketing plans. This can include expertise in marketing channels such as Paid Search, Programmatic Display, Paid Social, Organic Search, etc.

Experience in successfully navigating highly matrixed organizations

Strong communicator with exceptional project management skills, who thrives in a collaborative environment and has the ability to work effectively with cross-functional teams

Motivated individual who consistently takes initiative and proactively seeks out opportunities to add value beyond core responsibilities

Demonstrated analytical and problem-solving skills, use of data to drive decision-making, and crafting data into a meaningful story

It would be even better if you also had...

Experience with marketing financial services / banking products

Experience operating as a brand manager, client-side in media, and / or in an agency / client relationship role

Why work for us

Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You’ll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being. Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com () . Equal Opportunity Employer : H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex / gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.