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Director, Category Strategy and Insights
Director, Category Strategy and InsightsBonduelle Americas • Philadelphia, PA, US
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Director, Category Strategy and Insights

Director, Category Strategy and Insights

Bonduelle Americas • Philadelphia, PA, US
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Role : Director, Category Strategy & Insights

Department : Sales

Reports To : VP Commercial Strategy & Omni-Channel Activations

Location : Philadelphia, PA (Hybrid, onsite 4 x week)

Make a greater impact at Bonduelle Americas!

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.

Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.

Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet's resources while providing healthy plant-based products to millions of consumers around the world.

Position Summary :

As Director, Category Strategy & Insights, you will lead the strategic narrative for Bonduelle's plant-forward portfolio, owning category strategy and new-item selling stories that inform how we show up across our retail classes of trade. You'll transform complex data into persuasive narratives that guide assortment, shelf, promotions, and brand decisions and, ultimately category share growth. In doing so, you'll help Bonduelle become a more insight-forward, customer-centric organization. You'll integrate category and channel dynamics as part of a larger commercial go-to-market strategy, with collaboration and feedback loops across product development, brand marketing, revenue growth management, customer planning and omni-channel activation.

What you'll be doing :

Strategy, Storytelling & Growth Leadership

  • Shape and drive the overall category narrative, prioritizing shopper-based growth levers, white space opportunities, and retailer alignment.
  • Develop compelling category selling stories and new-item selling stories, bridging consumer / shoppers insight with retailer imperatives and internal capabilities.
  • Lead "captaincy" conversations with customers and Sales partners — owning strategic and tactical discussions from insight through execution.

Insights, Analytics & Forecasting

  • Deliver deep-dive, multi-dimensional analysis to uncover retailer, category, and shopper trends, distill insights and create stories and action plans.
  • Synthesize syndicated (SPINS
  • Construct share forecasts and scenario planning to support selling stories and strategic plans.
  • Assortment, Shelf & Merchandising Strategy

  • Lead customer line reviews, with insights to support base business and innovation recommendations.
  • Lead shelf / POG strategy — considering adjacencies, pack-out, share-of-shelf allocation and days-of-supply.
  • Guide assortment decisions (Bonduelle brand portfolio priorities, SKU priority lists,SKU rationalization)
  • Collaborate with Trade, Commercial Strategy & Planning, and Brand Marketing to co-create in-store and digital merchandising concepts (endcaps, secondary displays, digital shelf treatments) framed in selling stories.
  • Cross-Functional Leadership & Execution

  • Work closely with Commercial Strategy & Planning, Omni Channel Activation, Brand Marketing, Sales, Revenue Growth Management to ensure alignment in strategy and execution.
  • Translate narrative into action : partner with Customer and Sales teams to operationalize plans and deliver business commitments.
  • Lead business reviews, joint business plans (JBPs), and ongoing account governance — delivering story-driven presentations that lead to decisions.
  • Be an expert storyteller — distill complex data into persuasive narratives that engage and influence both internal and external stakeholders.
  • Own dashboards, performance reporting, and communication to Sales leadership and executive management.
  • Coach and develop your team (senior analysts, category managers) on blending analytic excellence with narrative fluency; establish best practices across the organization.
  • Compensation & Benefits :

    The base salary for this role typically ranges from $170,000 to $185,000 annually. Actual pay will be determined based on a combination of factors, including skills, experience, expertise, and location. In addition to base pay, this role may be eligible for bonuses or other incentive programs as part of a comprehensive total rewards package, which also includes a full range of medical, financial, and wellness benefits.

    Life at Bonduelle :

    Learn more by visiting : https : / / bonduelleamericas.com / about-us /

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    Director Strategy • Philadelphia, PA, US

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