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Group Media Director

Group Media Director

VirtualVocationsLafayette, Louisiana, United States
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A company is looking for a Group Media Director to lead media strategies that drive business results and innovation.

Key Responsibilities

Develop and implement comprehensive omnichannel media strategies across various channels

Collaborate with clients and agency teams to identify objectives and KPIs for media programs

Analyze campaign performance data to optimize media plans and provide strategic recommendations

Required Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or related field; Master's degree preferred

Minimum of 9 years of experience in media planning and buying, with at least 3 years in a leadership role

Strong experience with B2B brands and translating business goals into media strategies

Proficiency with media planning tools such as Nielsen, GA4, and others

Certifications in Google Ads, Facebook Blueprint, or similar platforms are a plus

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Director Media • Lafayette, Louisiana, United States

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