Strategic Marketing Program Manager

Strategic Marketing Program Manager Days - Full Time Broadmoor Campus

Strategic Marketing Manager is responsible for all consumer and physician CRM marketing initiatives. The manager will meet with key departments / service lines on campus as directed to develop and execute marketing plans as needed. Position will be responsible for managing and executing these plans as they relate to : Consumer and physician marketing, CRM Strategy, direct mail campaigns, Web site and call center interface to support marketing initiatives.

Responsibilities and Essential Job Functions

• ORGANIZATIONAL RESPONSIBILITIES Serves all internal and external customers by providing high quality care with courtesy and compassion. Demonstrates accountability for own actions and decisions. Follows policies, procedures, and standards; complies with Corporate Responsibility Program. Assumes responsibility for risk and safety issues associated with position. Participates in performance improvement activities. Manages costs of supplies, equipment and staff. Takes responsibility for own learning and development needs. Participates as a member of a team to achieve organizational goals. Brings ideas / concerns to supervisor; participates in department decision-making.
• JOB SPECIFIC RESPONSIBILITIES Manages marketing efforts to build the hospital's reputation as a leader in multiple service lines as determined by the planning department. Works closely with marketing director and asst. director to meet the strategic demands of the hospital. Manages projects to ensure projects are strategically focused, outcomes driven and executed according to time lines set. Develops and manages FY direct mail schedule for consumers and referring physicians to support the initiatives of the hospital. Manages the call center interface as it relates to consumer and physician marketing initiatives. Manages the implementation of the strategic marketing plans as assigned to coordinate all marketing initiatives and timing as applicable. Research, write and manage the implementation of the secondary marketing plans as applicable (JPC, Office purchases, new equipment, etc. and others as identified). Manages and develops in coordination with Wellness Coordinator all call-to-actions focused on strategic areas of the hospital. Develop direct mail pieces utilizing consumer and physician data to target our strategic services. Manages e-newsletter content and schedule with Web Manager to ensure timely and relevant topics are selected. Attend weekly and monthly department and strategic focused meetings as necessary.
• KUPI MARKETING DEVELOPMENT Interfaces with KUPI, as directed, to evaluate and execute approved marketing initiatives. Evaluates requests, provides back grounding and direction so that a focused marketing plan is provided for review. When approved, executes plan and measures marketing efforts and outcomes.
• WEB DEVELOPMENT Interfaces with the Web manager for cross promotion of strategic marketing initiatives to ensure relevant and timely posting of information
• PROJECT MANAGEMENT Manage and oversees the project management process including the reporting of projects, the communication with CS and the adherence to deadlines as they relate to strategic focused projects. Manage all direct mail marketing campaigns from concept to completion, to distribution and tracking to ensure deadlines are met and projects completed and measured.
• CRM / ROI MARKETING (Customer Relationship Management) Manages the CPM CRM consumer application to ensure the direct mail campaigns support the strategic initiatives of the hospital. Work with Database Manager to build and maintain a database marketing effort that enables the marketing department to direct a targeted direct mail marketing division, targeting consumers, physicians and employers, facilitating repeat contact and tracking results. Oversees relational database needs for staff including consumers and referring physicians. Evaluates and provides an ROI analysis of all marketing CRM programs and initiatives and provides direction for growth to that will show actual dollars generated by every program. Manage the CRM program to ensure the targeted service area data is utilized to better align marketing tactics to the strategic plans. Coordinates ROI reports and analysis of these for strategic re-focusing of marketing efforts. Provides executive summary as needed (monthly, quarterly, yearly and by campaign) to track and measure success.
• Secondary Responsibilities Assists with all department functions and events as needed. Proof reads as necessary.
• Must be able to perform the professional, clinical and or technical competencies of the assigned unit or department.
• These statements are intended to describe the essential functions of the job and are not intended to be an exhaustive list of all responsibilities. Skills and duties may vary dependent upon your department or unit. Other duties may be assigned as required.

Required Education and Experience

Preferred Education and Experience

Knowledge Requirements