Director of Sales and Marketing

Housed in a landmarked Beaux-Arts era flatiron building, San Francisco Proper adds unexpected luxury and exuberance to the heart of Mid-Market, just minutes from Union Square, SoMa, Hayes Valley and the Central Market-Civic Center. The hotel features 131 captivating rooms and suites designed by Kelly Wearstler, as well as two distinct settings for all-day dining, chef-driven fare and signature cocktails by BV Hospitality. Before you go, head to the roof to experience one of the area’s only rooftop lounges, with indoor-outdoor dining and majestic, sweeping views of the city.

Job Overview

As the Director of Sales and Marketing, you will hold a pivotal role in devising and implementing sales strategies aimed at driving revenue, boosting brand recognition and ensuring an outstanding guest experience.

Responsibilities :

Sales Strategy Development

Formulate and execute effective sales strategies to meet revenue targets and optimize profitability

Identify and capitalize on new business opportunities while fostering robust relationships with corporate clients, travel agencies, event planners, and other key stakeholders

Lead and manage a high-performing sales team, establishing clear goals, offering guidance, and motivating team members to achieve exceptional results

Foster a positive work environment that encourages professional growth and development within the team

Revenue Management

Work closely with the Revenue Management team to analyze market trends, competitor activities and pricing strategies

Utilize data-driven insights to optimize room rates, revenue streams and occupancy levels effectively

Public Relations

Cultivate and maintain strong relationships with local media, influencers and industry professionals

Act as the hotel's spokesperson, ensuring positive media coverage through strategic media events, press releases, and public relations initiatives

Partnerships & Collaborations

Identify and nurture partnerships with luxury brands, local businesses, and organizations to curate unique guest experiences and enhance brand visibility

Negotiate and manage contracts and agreements to establish mutually beneficial partnerships

Budgeting & Reporting

Develop and oversee the sales and marketing budget, ensuring efficient allocation of resources

Monitor and analyze key performance metrics, preparing regular reports to track progress and identify areas for improvement

Guest Experience

Collaborate closely with Guest Services and Operations teams to deliver a seamless guest experience aligned with the hotel's luxury standards

Continuously seek opportunities to enhance guest satisfaction and loyalty through personalized services and tailored experiences

Requirements :

Education & Experience

Bachelor's degree in Business, Marketing, Hospitality, or related field.

Minimum of 9 years of experience in sales and marketing within the luxury hospitality industry, with a proven track record of achieving sales targets and driving revenue growth.

Prior experience in a leadership or managerial role is essential

Industry Knowledge

Deep understanding of the luxury lifestyle hotel market, including trends and customer preferences

Familiarity with revenue management principles and digital marketing strategies, along with knowledge of local market dynamics and competition

Strategic Thinker

Ability to develop and execute comprehensive sales and marketing strategies, supported by strong analytical and problem-solving skills

Results-oriented mindset with a focus on driving revenue and achieving business objectives

Leadership & Communication

Proven leadership abilities, with experience in managing and motivating a diverse team

Excellent communication and interpersonal skills, essential for building relationships with clients, partners and team members. Strong negotiation and presentation skills are also crucial

Brand Ambassador

Passionate about luxury hospitality and dedicated to upholding the hotel's brand image and reputation

Ability to embody the hotel's values and deliver an exceptional guest experience consistently

Adaptability & Resilience

Thrives in a fast-paced, dynamic environment, capable of navigating and prioritizing multiple projects and deadlines

Resilient in the face of challenges, with the ability to adapt strategies quickly as needed

Salary :

$165,000-190,000 base + bonus

Company Overview

Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple : there is a right way to do things, and anything less just isn’t proper. We are seeking the best of the best—both within and outside the industry—to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. Our work is challenging and fast-paced, but above all, it is rewarding.

To achieve our vision—to inspire and transport people—we seek like-minded candidates who embody our ethos, The Pillars of Proper :

Care Proper : We are natural and gracious hosts to all.

Achieve Proper : We are committed to excellence.

Imagine Proper : We are resourceful.

Present Proper : We have an appreciation for style and culture.

Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.

We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.

Seniority level

Director

Employment type

Full-time

Job function

Sales and Business Development

Industries : Hospitality

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