A company is looking for a Director, Demand Generation & Customer Lifecycle.
Key Responsibilities
Oversee the production, execution, and reporting of communication tactics
Collaborate with a creative agency to develop content for marketing campaigns
Manage vendor relationships and budgets while developing testing strategies for effective communication
Required Qualifications
Bachelor's degree in marketing or equivalent relevant experience
10+ years of experience in marketing
Proven experience in customer acquisition, lifecycle, and retention management
Technical expertise with CRM and analytical systems
Knowledge of online marketing methods and best practices
Director Demand Generation • Virginia Beach, Virginia, United States