Digital Marketing Campaigns Specialist

Digital Marketing Campaigns Specialist

Menlo Security is looking for a motivated and data-driven Digital Marketing Campaigns Specialist to join our growing Demand Generation team. In this role, you'll be responsible for the tactical execution of digital marketing campaigns that drive engagement and generate high-quality leads. This is a hands-on position where you'll get to manage a variety of digital channels and work closely with our Demand Generation, Content, and Product Marketing teams to bring campaigns to life.

About This Role

The Digital Marketing Campaigns Specialist is a key contributor to our digital demand generation efforts. Reporting to the Digital Demand Director, you'll manage the day-to-day execution of a wide range of digital marketing campaigns, including webinars and virtual events, content repurposing, search engine optimization (SEO), paid search (SEM), paid social, and account-based marketing (ABM).

You'll have a direct impact on our digital performance by optimizing our campaigns and analyzing results to maximize engagement and conversions. You'll also be responsible for staying on top of the latest digital marketing trends, including emerging technologies like generative AI, to ensure we're always at the forefront of browser security and well positioned among cybersecurity leaders.

Key Responsibilities

Campaign Execution : Own the tactical execution of digital marketing campaigns across various channels, including SEM, paid social, retargeting, and ABM.

Webinars & Virtual Events : Manage the promotion and execution of webinars and virtual events, from setup to post-event follow-up, to drive registrations and attendance.

Content, SEO & GEO : Repurpose content for digital channels, assist with SEO optimization to improve organic traffic / conversions and support Generative Engine Optimization (GEO).

Analytics & Optimization : Monitor campaign performance, analyze key metrics, and use data to optimize campaigns for improved conversion rates and ROI.

GenAI & Innovation : Explore and implement new digital marketing tactics, including using generative AI to optimize campaigns and content. Ensure that Menlo is mentioned in GenAI answers to appropriate questions from cybersecurity practitioners.

Skills and Requirements

Experience : 2+ years of hands-on experience in digital marketing, with a focus on tactical execution, either in-house or agency.

Channel Expertise : Proven experience managing campaigns on platforms such as Google Ads, LinkedIn Ads, and other paid social channels.

Analytical Skills : Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Experience with tools like Google Analytics, Google Data Studio, Tableau, Marketo, and / or Salesforce is a plus.

Problem-Solver : A proactive, self-starter who is motivated to stay current with digital marketing trends and new technologies.

Communication : Excellent communication and collaboration skills to work effectively with cross-functional teams.

Our Compensation and Benefits

At Menlo Security, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $62,000 - $108,000.

In accordance with NY, CO, CA, and WA law, the range provided is Menlo Security's reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become Menlo Security shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance.

Menlo Security does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Menlo Security.

Menlo Security is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.