Head of Commercial Intelligence & Planning (US)

Cadillac Formula 1 Team

The Cadillac Formula 1 Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We're building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead. A New Chapter Begins.

Fueled by bold ambition Play your part in getting us on the grid.

Closing Date : Friday, 17th October 2025

As the Head of Commercial Intelligence and Planning, you will play a pivotal role in defining the commercial strategy of The Cadillac Formula 1 Team. As a senior leader, you will be responsible for delivering the research, insights, and strategic frameworks that power our partnership acquisition and management efforts. By providing market intelligence, performance measurement, and ROI analysis, you will enable the Sales and Partnerships teams to design and execute world-class partnership programs. Ultimately, the Head of Commercial Intelligence and Planning will ensure The Cadillac F1 is guided by robust data, compelling storytelling, and a forward-looking commercial vision that drives long-term success.

• Develop and oversee the long-term commercial strategy for partnerships, ensuring alignment with the team's brand and performance ambitions
• Lead market analysis, industry benchmarking, fan insights, and sponsorship valuation studies to identify opportunities and guide acquisition
• Build robust methodologies to measure the impact and ROI of partnerships, delivering insights to both internal stakeholders and external partners
• Provide the Partnerships Acquisition team with compelling data-driven narratives, case studies, and intelligence to strengthen pitches and negotiations
• Track and interpret global trends in sponsorship, sports marketing, fan engagement, and digital media to inform strategy
• Translate complex data into clear, persuasive insights and strategic recommendations for C-suite presentations and partner pitches
• Partner closely with marketing, activation, and acquisition teams to ensure strategic alignment across all commercial activities.
• Present regular insights, forecasts, and commercial performance updates to senior leadership and ownership groups.