Head of Awareness Marketing Chicago, Illinois

Overview

Company Name :

IG North America (tastytrade, tasty live, tastyfx, tastycrypto)

Role :

Head of Awareness Marketing

Ready to make your application Please do read through the description at least once before clicking on Apply.

Location :

Chicago, IL – Hybrid (3 days / week in office)

Come join an innovative team of marketing strategists and growth experts dedicated to building the future of trading. We're looking for a Head of Awareness Marketing to drive brand differentiation, awareness, consideration, and equity. You’ll develop and implement integrated brand campaigns across all channels, including digital, traditional, social, and emerging media.

In this high-impact, high-velocity role, you'll be instrumental in managing the brand’s reputation and ensuring consistent messaging across all touchpoints. Plus, you would be the driving force behind our unique point of view and voice that stands out from traditional financial marketing.

As part of the marketing leadership team, you'll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company.

What You\'ll Do :

Develop and execute comprehensive brand and advertising strategies that differentiates us in a highly competitive space

Define brand voice, messaging architecture, and brand strategy that resonates with self-directed traders and investors

Drive brand content strategy across PR, partnerships, and owned channels to drive credibility and reach

Partner with strategy, performance, and marketing operations teams to create content that supports acquisition, engagement, and retention

Develop community-building strategies that foster brand loyalty and advocacy

Launch creative partnerships and collaborations that expand reach

Drive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing team blockers

Build compelling business cases for strategic initiatives and secure resources needed for execution

Foster a culture of innovation and experimentation

Navigate regulatory requirements and compliance considerations in financial services marketing

Who You Are :

MBA Required (in marketing, business, or related field)

10+ years of brand strategy or marketing strategy leadership experience, preferably in trading, investing, D2C financial services, fintech or closely related industry

5+ years of experience building and leading high-performing teams of 5 or more

Experience with companies of 250 employees or more

Experience running a marketing budget of at least $10M

Proven track record of building and scaling consumer brands

You are obsessed with moving key business metrics through brand initiatives

You are an expert at creating content strategies that drive engagement and education

Go-getter mentality, proactive and resourceful

You possess both analytical and creative mindset with a track record of driving measurable business outcomes

You can balance short-term needs with sustainable growth strategies

You have a high propensity to innovate and experiment with new approaches

Excel at cross-functional collaboration and demonstrate systems thinking

Natural developer of talent and team builder who can inspire and guide others

Can navigate a matrixed organizations and influence outcomes without direct authority

Compensation & Benefits :

Performance Bonuses

Stock Purchase Options

401k Plan

20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)

10 Paid Sick Days

Pet Insurance

Wellness & Mental Health Programs

Charitable Donation Matching

Daily catered lunch when in the office

Full kitchen with snacks and beverages

Shuttle to / from Metra

Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars

Salary Range : Starting at $160,000

This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications.

About Us :

The tastyhouse of brands empowers individual traders differently. tasty live, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer.

In 2021, London-based IG Group acquired tasty live, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.

Our dream is simple : we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.

Location :

Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.

Apply & Application Details

• Don\'t meet every single requirement? We encourage you to apply anyway. You may be just the right candidate for this or other roles.

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As set forth in tastylive’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected status. This includes categories such as protected veterans and disability status. Details of the voluntary self-identification are provided in the linked sections below.

Voluntary Self-Identification of Disability (form CC-305) details : This form is part of the OFCCP reporting. Your submission is voluntary and confidential.

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