Salesforce Marketing Cloud Platform Specialist

Overview

Salesforce Marketing Cloud Platform Specialist role at Gallagher. This position focuses on the optimization, maintenance, and expansion of the Marketing Automation platform using Salesforce Marketing Cloud and related tools.

Responsibilities

Merger Transition Support : Facilitate the onboarding of merger partners to Salesforce Marketing Cloud by adhering to established processes and best practices. Collaborate with stakeholders to gather requirements, track relevant user stories, and conduct post-deployment checks to ensure successful transitions.

Platform Enhancement & Solutioning : Contribute to the ideation and implementation of improvements or new requirements for existing processes, features, and capabilities. Drive the expansion of platform functionalities to meet evolving business needs and enhance marketing automation capabilities.

Cross-Functional Collaboration : Partner with marketing automation colleagues and other departments to brainstorm solutions, refine processes, and provide knowledge support. Foster a collaborative environment to ensure alignment across teams.

Quality Assurance & Issue Resolution : Conduct rigorous QA for project tasks, identify and resolve issues related to processes, errors, or system functionality. Minimize disruptions to marketing activities by proactively addressing challenges and ensuring system reliability.

Lead Management & Data Flow Monitoring : Oversee core lead management and data flow automations to ensure the consistent delivery of qualified leads. Maintain and optimize processes to support seamless lead generation and nurturing.

Training & Knowledge Sharing : Provide comprehensive training to marketing automation team members on new and improved Salesforce Marketing Cloud features and functionalities. Empower teams with the knowledge and skills needed to maximize platform utilization.

Qualifications

Required

Bachelor's degree and 5 years related experience required.

Experience with managing and Marketing Automation Tools (such as Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment required.

Preferred

Experience running demand generation campaigns. Salesforce CRM experience. Experience in Insurance and / or Financial Services industry a plus.

Behaviors

Strong communication and interpersonal skills, including excellent writing skills. Excellent attention to detail.

Compensation And Benefits

We offer a competitive and comprehensive compensation package. The base salary range represents the anticipated low end and high end of the range for this position. The actual compensation will be influenced by a wide range of factors including, but not limited to previous experience, education, pay market / geography, complexity or scope, specialized skill set, lines of business / practice area, supply / demand, and scheduled hours. On top of a competitive salary, Gallagher offers a wide range of benefits.

Medical / dental / vision plans, which start from day one

Life and accident insurance

401(K) and Roth options

Tax-advantaged accounts (HSA, FSA)

Educational expense reimbursement

Paid parental leave

Other benefits include digital mental health services, flexible work hours, training programs, Gallagher Thrive program for wellbeing, charitable matching gift program, and more.

About Gallagher & Equal Opportunity

Gallagher is an equal opportunity employer. We embrace inclusion and diversity and are committed to sustainability and supporting the communities where we live and work.

#J-18808-Ljbffr