Manager, Performance Marketing - Home Entertainment

Manager, Performance Marketing

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United Statesinvesting over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

We are currently seeking a Manager, Performance Marketing for the Home Entertainment Division (covering TV, Memory and Audio). The Manager, Performance Marketing will be responsible for creating, building, managing and reporting / optimizing plans to generate Samsung National Sales (including S.com revenue and traffic) through the following paid media and owned channels : Paid Search (PLA and Paid Search Text), Social (lower funnel, conversion, retargeting), and programmatic / retargeted OLA as well as other growth channels for direct-to-consumer marketing. This position will contribute to cross-category growth and demand generation for the Home Entertainment business working closely to bridge Ecommerce and Digital Marketing channels.

Oversee, lower funnel (Hot) media, inclusive of Paid Search (PLA / Text), Social (AOH- Always On Hot), and programmatic (AOH) paid media campaigns focused on generating Samsung national sales, S.com revenue and traffic against ROAS goals.

Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance.

Responsible for forecasting projected revenue, traffic and spend by channel.

Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets.

Collaborate with S.com category managers to prioritize and execute business objectives, offers and launches for the HE division.

Partner with HQ marketing teams to ensure global best practices are being followed and execute strategic projects and ad hoc campaigns.

Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions.

Work closely with Digital Product, Consumer Marketing Creative Services and UX teams to optimize landing page conversion.

Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs.

Ensure our product feed for PLA and coordination / management with agencies are continuously up-to-date.

Develop, plan and execute DCO campaigns for Programmatic channels and retargeting efforts.

Analyze campaign performance data to identify trends, insights, and areas for improvement.

Generate ongoing GTMs and recaps for cross-functional and executive sharing. Ensure these reports are written in executive-level language with appropriate takeaways / insights / optimizations.

Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio.

Continuously test new creative, offers, ad formats, landing pages within existing programs.

Knowledge, Skills, and Abilities

Results-driven, passionate business contributor who can drive short-term revenue while iterating on a better outcome with future planning.

Data-driven, consumer-centric marketer who is passionate about leveraging data to make recommendations and drive change.

Innately familiar and working-level expertise in Performance Marketing media, especially Paid Search (PLA and Text), dynamic creative optimization (DCO) on social and OLA.

Savvy and passionate about the intersection of technology and business growth, with a relentless focus on optimization and improvement to identify a better way or produce a better outcome.

Strong collaborator who thrives in a fast-paced, highly-matrixed environment.

Critical thinker with a dash of creativity to experiment and try new ideas and approaches to driving growth.

Skills and Qualifications

Minimum of 6 years of experience in performance marketing, growth marketing functions for brands or at agencies.

Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations.

Strong analytical, data-driven problem solving and decision-making skills.

Ability to work under pressure and fast deadlines, and ability to manage multiple projects.

Knowledge of channel backend tools for Google Ads, Meta Ads.

Familiar with strategy, planning and development for DCO.

Strong track record of delivering growth targets for consumer goods.

Entrepreneurial spirit and excellent communication skills (verbal and written).

Strong knowledge of excel, Vlookup.

Experience with Tableau is a plus.

Bachelor's degree.