Hospice Marketing Liaison

Job Description

Job Description

At HNC, we believe in a fusion of Passion and Purpose. Our dedicated employees understand that true compassion leads to services that set the industry standard. We take pride in the knowledge that our commitment to compassionate care creates a lasting impact, and we consider ourselves fortunate to be part of a unified family sharing in this commitment. Every day brings us the honor of learning, the opportunity to grow, and the privilege of helping others. At HNC, it's all about having a Heart to Serve Others!

We are currently in search of an outside Hospice Marketing Liaison to join our North County team, ideally with experience in hospice or healthcare marketing, and / or senior care management. Two years of outside health-care related marketing, care management, and / or teaching experience is preferred. Bilingual proficiency in English and Spanish is a plus. This role will cover the North Inland San Diego.

If you are driven by passion, eager to make a meaningful impact, and possess the skills to excel in healthcare marketing, we invite you to be a part of our dynamic team at HNC. Join us in bringing heart-centered service to our community.

Job Title : Community Liaison (Hospice Marketing Liaison)

Report to : Director of Partner Relations

Qualifications : Education :

A college degree is preferred in gerontology, nursing, a health-related field, business, education and / or marketing or three years of senior care living experience, such as RCFE administration or resident service care management.

Experience :

At least three years of experience in marketing, care management or senior care experience within the healthcare industry, such as hospice, home health, home care or related senior healthcare fields, is preferred.

Other :

Must have valid driver's license, reliable transportation and auto insurance.

Core Competencies :

The ideal candidate will have a strategic mindset, be purpose-driven, and possess a genuine passion for care management, marketing and networking. This person will play a crucial role in effectively marketing and educating the community about HNC's palliative and hospice services. The following core competencies are essential :

Strategic Thinker :

A strategic thinker who can navigate complex challenges and contribute to the overall success of our mission.

Passion & Purpose :

Infused with a deep sense of purpose, the ideal candidate is committed to making a meaningful impact in the field of palliative and hospice care.

Work Ethic :

Possesses a strong work ethic and is dedicated to maintaining the highest standards of professional and service excellence.

Marketing :

Demonstrates the ability to convey our messaging and is adept at networking to effectively engage the community about our services while building relationships.

Cold Calling :

Capable of initiating marketing calls to prospect accounts, demonstrating strong interpersonal skills and the ability to articulate the value of our palliative and hospice services effectively.

Communication Skills :

Excellent communication skills, both written and verbal, with the ability to share information clearly and concisely.

Public Speaking :

Comfortable with public speaking engagements, capable of articulating our mission and services to diverse audiences.

Organizational Skills :

Highly organized and detail-oriented, ensuring tasks are efficiently executed and goals are met.

If you are enthusiastic about contributing to a dynamic team and making a positive impact in the community by effectively marketing our palliative and hospice services, we invite you to apply.

Summary of Major Functions :

Conduct outside marketing calls to potential and existing referral sources on behalf of Hospice of the North Coast, meeting clearly defined benchmarks such as referral growth; generating and implementing quarterly strategic plans; coordinating educational in-services, complete & documenting call activity & completing administrative assignments.

Promote and position HNC's programs and services to assisted living communities, skilled nursing facilities, medical and civic professionals, and the community through regular visits in a manner that reflects HNC's way including providing information on our quality of care and differentiators.

Build and nurture external and internal relationships to foster a collaborative and supportive environment.

Provide ongoing customer service to assisted living and skilled nursing facilities while assisting with the coordination of resident care.

In this purpose driven role, you will introduce and market our Hospice & Palliative Care services to industry professionals, the community, and individuals and / or families in a manner that illustrates and reflects the quality of HNC's philosophy of providing excellent care.

EXCELLENT BENEFITS PACKAGE INCLUDES :

• Health insurance coverage, Medical / Dental / Vision 100% paid by employer
• Matching 401K plan
• Free Life Insurance / LTD plan
• Continuous professional and clinical training
• Generous PTO accrual
• Holiday Pay
• EAP - Employee Assistance Program
• Small service area

Hospice of the North Coast is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ("protected class"), including, but not limited to, veteran status, race, color, sex, religion, gender identity, national origin or disability status.

Disclaimer : For all our employees, we conduct pre-employment drug and physical tests, as well as background checks that include criminal records, employment history, education verification, and an OIG exclusion review.