Senior Manager Loyalty

Senior Manager Of Loyalty

The Senior Manager of Loyalty is responsible for developing and executing the overall loyalty program (Papa Rewards) strategy across Papa Johns' US store and franchise network. This role requires an excellent understanding of customer loyalty principles, program design, and implementation, as well as the ability to align loyalty initiatives with business objectives and drive measurably improved outcomes in membership growth and average frequency of purchase.

Duties and Responsibilities

• Develop and execute the loyalty program strategy aligned with business goals and customer needs.
• Design and implement innovative loyalty program features and benefits to drive growth in Papa Rewards membership and average frequency
• Oversee the day-to-day operations of the loyalty program across all channels, including enrollment, onboarding, points and dough accrual and redemption, retention activities and customer support.
• Collaborate with marketing, operations, and technology teams to ensure seamless integration of the loyalty program with other systems and channels where necessary
• Analyze loyalty program performance metrics to identify areas for optimization and improvement and communicate regularly with colleagues and senior leadership.
• Monitor industry trends and best practices in loyalty marketing and implement innovative strategies to improve the loyalty program experience
• Manage the loyalty program budget and ensure efficient allocation of resources across different program initiatives
• Develop and maintain loyalty program policies and procedures to ensure compliance with legal regulations and ethical standards