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Marketing Director

Marketing Director

Erwin Health Care CenterErwin, Tennessee
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Job Title :  Marketing Director

Location : Erwin Health Care Center, Erwin, TN

Job Type :  Full-Time  On-Site

About Us :

Erwin Health Care Center is a trusted provider of senior care services, dedicated to enhancing the quality of life for our residents through compassionate care, a supportive environment, and a strong sense of community. We are currently seeking a dynamic and strategic Marketing Director  to lead our marketing and community outreach initiatives.

Job Summary :

The Marketing Director will be responsible for planning, developing, and executing strategic marketing campaigns to promote our services, drive census growth, and strengthen our brand presence within the community. This position is key in fostering relationships with referral sources, prospective residents, families, and the broader healthcare network.

Key Responsibilities :

  • Develop and implement a comprehensive marketing and outreach plan
  • Build and maintain relationships with referral sources, hospitals, physicians, and community organizations
  • Manage digital marketing efforts including website content, social media, and online reputation
  • Coordinate tours, events, and community engagement initiatives
  • Analyze marketing metrics and adjust strategies to meet occupancy goals
  • Collaborate with admissions and leadership teams to align marketing efforts with census objectives

Qualifications :

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 3+ years of experience in healthcare marketing, preferably in senior living, skilled nursing, or long-term care
  • Strong understanding of healthcare referral networks and sales strategies
  • Excellent interpersonal, communication, and public speaking skills
  • Self-motivated, organized, and results-driven

    • Preferred :

  • Knowledge of regulatory guidelines for healthcare marketing

    • Benefits : Competitive salary

  • Health, dental, and vision insurance
  • Supportive work culture with growth opportunities
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