Yield Planning Analyst (Remote)

Yield Planning Analyst (Remote)

Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic's newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs.

The Yield Planning Analyst will serve the Commercial Team by managing digital pricing responsibilities, lead yield planning strategy, and assist in analyzing our suite of ad products and packages to provide insights to help innovate and optimize our sales efforts and ad product offering. They will play a critical role in creating sponsorship and other strategic media packages and be the resident expert on these offerings. They will also be responsible for careful review and approvals of discounting and other price-related requests. This analyst will partner with sales, sales planning, and ad operations teams for pricing support and trend insights.

Responsibilities

• The Yield Planning Analyst strategizes and partners with sales planning and sales teams to ensure every proposal meets both client and internal objectives.
• Manage daily inventory and pricing requests from Sales, and Sales Planning teams, providing product recommendations, queue management, inventory trends, or alternative options.
• Manage the daily rate card responsibilities, which includes updating and improving rate card adjustments within advertising systems (order management and ad server).
• Engage broader operational teams and inventory suppliers on issues, trends, and potential issues.
• Work with Operation teams to proactively optimize product pricing.
• Create and troubleshoot various targeting needs in both the Ad Server (Google Ad Manager) and create relevant products within the Order Management System (AdPoint).
• Partner with the Programmatic Team to enhance product catalog to accomplish parity with direct.
• Help oversee digital ad product catalog, by partnering with the Ad Product Team by creating new or optimizing current ad products.
• Conduct ad hoc analysis to provide guidance to sales support teams and help advise on best practices in pricing.
• Browse the content on our site regularly and frequently to ensure our client's ads are delivering as expected.
• Assist in pricing-relevant conversations with Finance and Audit teams, when applicable.

Requirements