ECM Customer Management Branded Cards Strategy - VP

ECM Customer Management Branded Cards Strategy - VP

Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi's Personal Bank Branded Cards and Lending, Retail Bank and Mortgage and Wealth. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship.

The VP, ECM Customer Management Branded Cards Strategy will drive the design, execution and implementation of customer strategies, with a particular focus on new customer engagement, loyalty, and retention initiatives for the Cards business. The individual will develop strategies to drive the most critical behaviors tied to long term growth and profitability, identifying key moments during the customer lifecycle, and developing marketing strategies to influence their decision.

Responsibilities :

• Drive deep analyses and journey mapping to aid in strategy development for New Customer and Retention journeys, including finding new ways to frame program profitability and developing compelling business cases
• Collaborate with cross-functional teams to define strategic approach, shape solutions, and develop and coordinate an implementation plan of proposed solutions
• Consistently work to improve relevance, efficiency, and profitability of these critical segments / journeys' marketing programs, closely analyzing and tracking results of customer response and engagement
• Assist in the implementation of strategic initiatives for New and At Risk customers across the cards business, working closely with Product and Analytic partners to align with overall business objectives and marketing goals
• Build senior leadership presentations, telling a cohesive story of the problem, analysis, insights, solutions and execution plan to support these initiatives

Qualifications :

Citi offers competitive employee benefits, including : medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.