Consent

Product Marketing Manager - Analytics And Decisioning

Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.

The Product Marketing Manager - Analytics and Decisioning is responsible for creating and executing go-to-market strategies and activities for the Insights, Analytics and Decisioning product suite.

What you will do :

• Develop value propositions (quantitative and qualitative) for analytics and decisioning platforms, products and enabling technologies
• Execute GTM materials for analytics and decisioning platforms, products and enabling technologies
• Collaborate with other Product Marketing, Industry Marketing and Demand Generation teams to drive new business and closed / won revenue for analytics and decisioning products and platforms
• Collaborate with sales and customers to activate and refine value propositions and sales enablement materials
• Develop and execute customer-focused product / platform content messaging and positioning
• Develop marketing / communications programs - channels, tactics and timing. Track and report on campaign effectiveness to measure success, ensure ROI and define high impact marketing communications strategies and tactics
• Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles to inform campaigns, content and innovation
• Communicate the value proposition of the products and solutions to the sales team and support them in related sales efforts questions. May participate in sales meetings, trades shows, industry events, and other direct customer engagement activities
• Develop and execute customer-focused product / platform content messaging and positioning
• Develop marketing / communications programs - channels, tactics and timing. Track and report on campaign effectiveness to measure success, ensure ROI and define high impact marketing communications strategies and tactics
• Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles to inform campaigns, content and innovation
• Communicate the value proposition of the products and solutions to the sales team and support them in related sales efforts questions. May participate in sales meetings, trades shows, industry events, and other direct customer engagement activities

What experience you need :

What could set you apart :

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Primary Location : USA-Atlanta-One-Atlantic-Center USA-Atlanta Corporate

Function : Marketing

Schedule : Full time