Senior Marketing + PR Strategist Job at Pence Media Group in Carmel

Overview

TITLE : SENIOR MARKETING + PR STRATEGIST

LOCATION : Hybrid (Indianapolis / Carmel-based)

PURPOSE : To lead integrated marketing and PR strategies that elevate client visibility, strengthen brand reputation, and deliver measurable business results for PMG and its clients

MANAGERS : CEO, Director of Client Success, Director of Marketing Services + Director of Public Relations

SCOPE : Strategic Marketing Campaign Development + Execution, Media + Influencer Outreach, Brand Messaging, Data + AI-Driven Insights, Cross-Functional Collaboration, Measurable Growth Outcomes for PMG Clients

ACCOUNTABILITIES : Marketing + PR Strategy Development, Campaign Oversight, Client Relationship Leadership, Data-Driven Optimization, Internal Brand Stewardship, Cross-Functional Team Collaboration

KEY PERFORMANCE INDICATORS : Client Satisfaction + Retention, Campaign ROI, Media Coverage + Engagement Metrics, Strategic Alignment with Client Goals, Timeliness of Deliverables, Team Collaboration + Utilization Rate

ABOUT PENCE MEDIA GROUP

Pence Media Group (PMG) is a full-service public relations, media and marketing consultancy. PMG serves clients in the public, private and nonprofit sectors. PMG has grown to become a dynamic team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences with an operating mantra of, “consider it done”. PMG is made up of professionals who are experts in strategic communications, public relations, brand development, and grassroots + influencer marketing. In 2024, PMG was honored with several awards, including a MUSE Creative Gold Award for Best Small Agency of the Year.

POSITION OVERVIEW

Pence Media Group (PMG) is seeking a Senior Marketing + PR Strategist to drive integrated campaigns that elevate client visibility, strengthen reputation, and deliver measurable results across private, public, and nonprofit sectors. This hybrid role blends high-level marketing and PR strategy with hands-on campaign execution—making it ideal for a strategist who thrives in a fast-paced, client-facing environment.

You’ll play a key role in shaping narratives, leading multi-channel marketing initiatives, securing earned media, and ensuring campaigns are strategically aligned with client goals. This role will work closely with the Director of Marketing Services to guide client strategies and oversee implementation.

We’re looking for someone with sharp marketing instincts and the ability to translate complex ideas into clear, compelling campaigns that resonate across platforms. A passion for storytelling, confidence in client leadership, and a results-driven mindset are essential. This is a full-time, hybrid position, with the expectation that you will contribute 40 hours per week, with in-person meetings in the Indianapolis area or at our headquarters in Carmel.

YOUR IMPACT ZONE

• Scope : Execute integrated marketing + PR deliverables across client campaigns
• Purpose : Strengthen client visibility + reputation through strategic communications
• Accountabilities : marketing campaign planning, development, analytics + client relationship management
• Success Metrics : Client retention, deliverable quality, strategic clarity, visual consistency, project timeliness, and team collaboration

QUALIFICATIONS

Proven ability to leverage AI in marketing and PR, including :

ROLES + RESPONSIBILITIES

STRATEGIC MARKETING STRATEGY, DEVELOPMENT + EXECUTION

CLIENT ENGAGEMENT + ACCOUNT LEADERSHIP

TOOLS + PLATFORMS

PROFESSIONAL DEVELOPMENT

Stay ahead of emerging marketing, PR, and communications trends, with a focus on digital innovation and audience engagement

WHAT WE OFFER

At PMG, we don’t just offer jobs—we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person—not just the employee.

HOW TO APPLY

Serious applicants should send the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration :

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