Marketing And Public Relations Coordinator or Manager Job at YWCA of Asheville a

Overview

Position : Marketing and Public Relations Coordinator / Manager (depending on experience). Reports to : Chief Advancement Officer. Direct Reports : None. FLSA Classification : Exempt. Pay : $42,000-50,000 / $50,000-58,000 DOE.

The YWCA of Asheville seeks a creative, values-driven, and entrepreneurial professional to join our Advancement Team as Marketing and Public Relations Coordinator to promote the YWCA of Asheville, elevate its mission of eliminating racism and empowering women, and connect our community to its programs through multi-channel digital, traditional, and social media marketing and advertising activities.

Position YWCA as a premier nonprofit and partner in Buncombe County among key stakeholders, current and potential volunteers, donors, program participants, policymakers, community leaders, and like-minded organizations.

Duties and Responsibilities

Marketing and Social Media

• Coordinate the development of multi-channel marketing and advertising strategies with the Advancement Team and Program Directors to build awareness, enhance the YWCA of Asheville’s online and community presence, and achieve donor and volunteer recruitment, membership, and fundraising goals.
• Collaborate with the Communications Specialist on market and target audience research, campaign development across email, print / mail, social media, website, and other online channels.
• Create content and storytelling; produce marketing materials.
• Perform basic graphic design, visual layout, and photo editing to maintain brand consistency.
• Analyze campaign performance and report KPIs; manage advertising placement and contracts.
• Budget and resource management; maintain marketing and outreach supplies and equipment inventory.
• Coordinate cross-departmental projects; provide editing support and crisis communications assistance as needed.

Outreach and Community Relations

Donor Communications and Storytelling

Qualifications

2-5 years of marketing, communications, and / or public relations experience for the Coordinator role; 5+ years for the Manager role.

Required

Preferred

Seniority level

Employment type

Job function

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