Brand Copy & Content Strategist

About Bedrosians Tile and Stone

Since 1948, Bedrosians has been a trusted name in premium tile and stone. With over 40 showrooms, a growing eCommerce presence, and strong partnerships with designers, builders, and contractors, our products are featured in homes and commercial spaces across the country. As we evolve our omnichannel presence, we're building a best-in-class marketing team to elevate our brand storytelling and drive deeper consumer engagement.

Position Overview

The Brand Copy & Content Strategist is responsible for crafting compelling, conversion-driven, and brand-aligned content across all touchpoints-from showroom to screen. In this role, you will lead product storytelling and develop creative copy for new product launches, digital experiences, retail environments, and marketing campaigns. This role is both strategic and hands-on, working closely with product, creative, eCommerce, and sales teams to ensure every word reflects the Bedrosians voice and helps consumers choose and use our products with confidence.

Key Responsibilities

• Lead copy development for new product launches across all channels (toolkits, naming, email, social, web, in-store, and more)
• Write engaging and benefit-driven copy for website landing pages, product detail pages (PDPs), banner ads, CRM campaigns, and blog posts that support SEO, brand authority, and consumer education
• Translate complex product features into consumer-friendly language with a strong value proposition and tone
• Collaborate with design, merchandising, eCommerce, and showroom teams to support retail displays, packaging, and point-of-purchase (POP) materials
• Craft clear and persuasive B2B support materials such as retailer sell-in sheets, pitch decks, and content books
• Support the development of video scripts for pre- and post-purchase communications, installation guides, and product education
• Build and maintain a cohesive brand voice across channels and formats
• Optimize web content using SEO best practices and keyword strategy
• Edit and proofread existing content to ensure accuracy, tone, and alignment with business objectives
• Contribute to FAQs, blog content, and customer education materials that enhance the buyer journey

Qualifications

Nice to Have

Why Join Us

At Bedrosians, you'll help shape the next chapter of an iconic American brand. Your words will inspire homeowners, support designers, and help customers bring their spaces to life-while working with a collaborative, creative team passionate about design and quality.

Job Posted by ApplicantPro