Digital Marketing Specialist

Digital Marketing Specialist

PFSbrands is seeking a Digital Marketing Specialist to execute and optimize marketing initiatives across mobile apps, online ordering, third-party delivery platforms, and online catering. This role focuses on driving customer acquisition, engagement, and revenue by executing digital marketing strategies, managing campaigns, optimizing the online ordering experience, and analyzing data to maximize sales and customer retention. This is a great opportunity for a results-driven marketer to drive online sales growth for our franchise brands. Apply today and help redefine convenience and digital engagement in the QSR industry!

Essential Duties And Responsibilities

Mobile App And Online Ordering :

Develop and execute campaigns to drive app downloads, registrations, engagement, and order frequency.

Optimize the in-app experience, ensuring seamless navigation, promotions, and loyalty program integration.

Manage push notifications, SMS, and email marketing to drive engagement and repeat purchases.

Work with the digital marketing manager and development team to enhance app features and user experience.

Develop and implement app-exclusive promotions to boost adoption and retention.

Analyze customer behavior to refine user journeys and maximize conversions.

Third-Party Delivery (DoorDash, Uber Eats, Grubhub, etc.) :

Develop and manage marketing campaigns promotions on delivery platforms.

Optimize menu listings and ensure brand consistency across all platforms.

Monitor customer reviews and ratings, implementing strategies to enhance brand perception and customer satisfaction.

Manage partnerships with third-party platforms.

Analyze order trends and customer insights to refine menu offerings and promotional strategies.

Online Catering (ezCater and Direct Channels) :

Develop targeted B2B marketing strategies to attract corporate clients, event planners, and local businesses.

Optimize ezCater listings to improve search rankings and conversion rates.

Develop promotional campaigns to increase large-scale catering sales.

Collaborate with the marketing team to support catering marketing efforts through email campaigns, digital ads, and social media to increase inquiries and bookings.

Analyze order trends and customer feedback to refine promotional strategies and enhance demand forecasting.

Performance And Growth Analytics :

Track and analyze key metrics such as app downloads, conversion rates, AOV (average order value), CAC (customer acquisition cost), order frequency and retention rates.

Conduct A / B testing on promotions and messaging to optimize performance.

Leverage data insights to refine targeting strategies and personalize customer experiences.

Generate performance reports with data-driven insights and strategic recommendations for continuous improvement.

Stay informed on industry trends and competitor strategies to identify new growth opportunities.

Collaboration And Innovation :

Work closely with franchisees and store teams to support local marketing initiatives, including app adoption, catering services and delivery.

Ensure digital marketing efforts align with broader brand campaigns to create a seamless omnichannel experience.

Collaborate with graphic designers and content creators to develop engaging digital assets.

Work closely with the digital marketing manager and brand managers to plan and execute campaigns.

Maintain brand consistency across all digital platforms to deliver a cohesive customer experience.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Associate or bachelor degree in marketing, communication, media studies is preferred.

Experience in digital marketing, e-commerce or QSR marketing strongly preferred.

Strong understanding of mobile app marketing, online ordering, and delivery platforms.

Understanding of SEO and ASO (app store optimization) to enhance search visibility and drive conversions.

Proficiency in analytics and performance tracking tools to drive decision-making and campaign optimization.

Hands-on experience with email marketing or push notifications and SMS.

Detail-oriented with strong project management, communication, and collaboration skills.

Ability to thrive in a fast-paced, data-driven environment.

Working Conditions

Work is typically performed in normal office conditions. Position requires infrequent travel to company events.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be able to sit for prolonged periods of time in front of a computer daily.

Frequently required to stand; walk; and stoop, kneel, crouch or crawl.

Must have visual and hearing acuity.

Ability to use hands and fingers to reach, lift and carry 25 pounds on a regular basis.

Digital dexterity and hand / eye coordination in operation of office equipment including a computer.

Ability to speak to, hear, and understand others via phone and in person in English.

Ability to travel via car or plane to company events or customer locations.