Copywriter-Brand Marketing
Johnson Health Tech CompaniesCottage Grove, WI, USjob_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionDevelop messaging strategies that consider all touchpoints and effectively move consumers through the path to purchase Produce copy for multiple branded e-commerce website properties Continuous improvement of website content to support e-commerce performance goals, generative AI engine optimization and SEO Produce copy for social media posts, stories, and campaigns to increase brand awareness and engagement Work with Creative and Performance Marketing teams to build engaging e-mail content strategies and campaigns Lead message concepting and scripting for online video and linear TV campaign spots Provide copy as requested to support other paid, earned and owned marketing outreach such as search marketing, affiliate content requests and other misc opportunities. Develop product positioning, feature / benefit content and product training material to support new product launch strategies Elevate the brand and product presence at retail through effective messaging strategies for product packaging and other point-of-purchase materials Develop naming strategies and recommendations for new product series, model names and key features that differentiate our products from the competition Review and improve AI generated content for digital fitness experiences (workout program titles, descriptions, virtual coaching scripts, push notifications, etc.) Review and improve member communications for subscription services to increase attachment, retention and engagement Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines. Coordinate with internal stakeholders to gather requirements and feedback. Use project management tool (Asana) to manage projects and streamline workflows. Technical product writing and proofing Assist marketing, sales and product teams with developing and editing PowerPoint presentation content Other projects as needed Bachelor's Degree required in English, Communications, or Journalism Minimum of 3+ years of experience as a copywriter required Agency experience is a plus Content generation for use in various types of consumer-facing print and digital marketing materials Script writing and concept creation Awareness of SEO writing best practices Understanding of digital marketing channels and messaging best practices (Meta, Google, e-mail, etc.) Understanding of AI tools, platforms and best practices that may be used in the content creation process Ability to work with a variety of stakeholders to inform / produce content and content strategies Experience with fitness or wellness-related content development is a plus Mac or PC based : Microsoft Word, Excel and PowerPoint required Intense attention to detail and editing Up to 5% domestic travel Health & Dental Insurance Company paid Life Insurance 401(k) Paid Time Off benefits Product discounts Wellness programs
Job Description
Job Description
Description : Position Overview :
Under the direction of the Director of Marketing, the Copywriter is responsible for setting the overall content strategy, messaging tone, and creation of copy for print and digital marketing materials supporting our global consumer fitness brands : BowFlex, Schwinn, Horizon and JRNY. Specific duties include content development for websites, print collateral, video scripts, performance marketing, digital fitness experiences, and brand guidelines. You will work closely with the marketing, sales and product teams to understand brand and product positioning, channel needs and deliver messaging strategies and content that elevates our marketing collateral and drive results. This is a non-supervisory position.
Responsibilities : Creative process :
- Participate in internal brainstorming sessions, bringing energy and creativity
- Develop tone, style, voice for all branded marketing materials
- Takes an active role in working on concept development, refinement and editing of marketing collateral
- Collaborate with stakeholders to identify and execute message testing opportunities
- Ensure consistency in brand messaging and across all customer touchpoints
Website & E-Commerce Support :
Digital Marketing :
Product / Service Support :
Project Management :
Marginal Job Functions :
Requirements : Education :
Experience :
Other Requirements :
Benefits :
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include :
EOE / M / W / Vet / Disability
#ZR
serp_jobs.job_alerts.create_a_job
Marketing • Cottage Grove, WI, US
Job_description.internal_linking.related_jobs
Join Opinion Edge today and get paid for your insights! Take short surveys on the topics that matter to you and earn rewards for every completed survey.
Sign up now and start turning your voice into...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
The Sales and Management Intern position's primary responsibility is to fulfill our mission statement, "to create the most enjoyable shopping experience possible for our Guests.Additionally, Sales ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
We are Generac, a leading energy technology company committed to powering a smarter world.Over the 60 plus years of Generac's history, we've been dedicated to energy innovation.From creating the ho...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
Digital Content & Social Media Manager.Heritage Tile is a company of dedicated professionals making a difference by creating beautiful spaces and restoring historical places all around the world.We...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours 
American Family Insurance Agency Owner Opportunity.That's what makes an American Family Insurance Agency Owner.It's a highly rewarding opportunity that allows you to create financial stability whil...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Delivering with Uber is an alternative to a part-time or full-time job and can get you earning cash quickly.Delivering with Uber allows you to earn quick cash while maintaining the flexibility your...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
Digital Content & Social Media Manager.Heritage Tile is a company of dedicated professionals making a difference by creating beautiful spaces and restoring historical places all around the world.We...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
This individual in this role will be responsible for creating demand and financial forecasting, driving an efficient S&OP and life cycle management process for assigned portfolio, as well as the ma...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
At TDS Telecom, connecting people is at the heart of everything we do.We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities.We are dedicated to excel...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Join our team to drive sales and support our customers within our target industries.Our equipment is used across food, dairy, beverage, pharmaceutical, chemical, waste water, ethanol and petroleum ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Ready to turn your opinions into cash? Explore the world of remote paid online survey gigs with Opinion Outpost!.It's as simple as sharing your thoughts from the comfort of your own home and watchi...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
The Photography Sample & Asset Coordinator is a critical member of the Creative Operations team, responsible for the meticulous management and flow of all product sample inventory supporting omni-c...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours 
Be the exclusive Publisher for your neighborhood, enjoying complete autonomy and schedule flexibility.Be in business for yourself, but not by yourself!.
Sell print and digital ad products & solu...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
We are urgently looking for people interested in taking online surveys for Fortune 500 brands.If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn up...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30 Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
- serp_jobs.job_card.promoted
Share Your Opinions. Earn Rewards.
Opinion EdgeJanesville, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Sales and Management Intern
BuckleJanesville, WI, USserp_jobs.job_card.part_time
- serp_jobs.job_card.promoted
Buyer II
GeneracBeaver Dam, WI, USserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Digital Content & Social Media Manager (Verona)
Heritage Tile, LLCVerona, WI, USserp_jobs.job_card.part_time
- serp_jobs.job_card.promoted
- serp_jobs.job_card.new
Prin Product Marketing Business Partner
Compeer FinancialSun Prairie, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
- serp_jobs.job_card.new
New Markets Sustainability Intern
Compeer FinancialPrairie du Sac, WI, United Statesserp_jobs.job_card.full_time +1
- serp_jobs.job_card.promoted
Insurance Agency Owner - Wisconsin Various Cities in Wisconsin
American Family InsuranceBrodhead, WI, USserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
- serp_jobs.job_card.new
Want Cash Jobs? Earn With Uber Instead
Uber eatsNew Glarus, WI, USserp_jobs.job_card.full_time +1
- serp_jobs.job_card.promoted
Digital Content & Social Media Manager
Heritage Tile, LLCVerona, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
- serp_jobs.job_card.new
Portfolio Management Analyst / Senior Analyst (Sales and Marketing)
PadagisWaunakee, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Business Account Executive
TDS TelecomMiddleton, WI, USserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Sales Engineers and Sales Managers
GEABrodhead, WI, USserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Share Your Thoughts, Pocket Some Cash : Join Opinion Outpost's Survey Opportunities!
DynataSun Prairie, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Photography Sample & Asset Coordinator
Duluth Trading CompanyMount Horeb, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
- serp_jobs.job_card.new
Sr Marketing Business Partner
Compeer FinancialSun Prairie, WI, United Statesserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Sales Representative
BVMSun Prairie, WI, USserp_jobs.job_card.full_time
- serp_jobs.job_card.promoted
Online Survey Taker. Earn up to $25 per survey. - Remote
Earn HausMonroe, Wisconsin, USserp_jobs.filters.remote
serp_jobs.job_card.full_time +1
- serp_jobs.job_card.promoted
- serp_jobs.job_card.new
Intern Marketing
Compeer FinancialSun Prairie, WI, United Statesserp_jobs.job_card.full_time