Media Analyst Job at Mars United Commerce in Dallas

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines - Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy - that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape.

Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities across the globe.

Part of the overall Analytics Group, the Media Analytics Team focuses on digital analytics, audience insights, and media performance optimization, client reporting and relationships, as well as cross-functional integration. They deliver best-in-class campaign reporting and insights, enabling data-driven decisions for media mix investing within the retail media ecosystem.

The team audits advertising campaigns, troubleshoots performance issues, tracks and reports on KPIs, and provides consultation to Commerce Media planning and buying teams. They partner with the Commerce Media team to discuss advertising performance, provide campaign insights and recommendations, and continuously improve digital media analytics product and service offerings.

Additionally, they answer client questions and ensure insights align with business objectives, write and approve proposals and presentations, oversee the work, and help drive the growth of the department.

• Core Responsibilities : Digital Analytics, Data Clean Rooms, First Party Data, Second Party Data, Third Party Data, Audience Insights, Retail Media Measurement, Post Campaign Analysis, Incrementality Analysis.
• Primary Tools : Amazon Marketing Cloud, Walmart Scintilla, Azure Synapse, PowerBI, LiveRamp, Retail Media Platforms (Criteo, The Trade Desk, etc.)

PRIMARY RESPONSIBILITIES :

The Media Analyst is responsible for collecting, analyzing, and interpreting media performance data to provide actionable insights that support marketing and business decisions. This role requires strong analytical skills, attention to detail, and the ability to clearly and concisely communicate complex findings.

SKILLSETS REQUIRED :

Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and / or federal laws, except where a bonafide occupational qualification applies.

Compensation Range : $72,390 - $99,960 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

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