Free People Digital Marketing Analyst

Analyst Position

Free People is looking for an Analyst to join our Marketing Analytics team. The right candidate will possess a balance of strong analytical skills and creative curiosity with an interest in both marketing effectiveness and digital performance.

This role will play an integral part in measuring and optimizing marketing strategies, with a particular focus on supporting growth in international markets. The Analyst will contribute to an environment of fact-based, data-driven decision making within the Free People and FP Movement brands, helping to quantify the impact of brand awareness-building initiatives as well as identify emerging market trends to guide strategic decisions.

The Analytics team is part of the integrated FP Digital Team which includes Marketing and Customer Strategy. We collaborate with a wide range of cross-functional teams and leadership across Free People and URBN to share action-oriented insights and drive the direct business.

Role Responsibilities

• Analyze digital performance across domestic and international regions, identifying marketing, product, and category opportunities to drive growth in key markets such as the UK, France, Netherlands, and Denmark
• Measure channel effectiveness across social media, paid and organic search, affiliate and influencer partners, programmatic display, print media / PR, brand collaborations, outbound messaging (email, app push, SMS), and emerging platforms
• Highlight emerging macro fashion trends and connect insights back to opportunities for marketing, merchandising, buying, and creative partners
• Develop and maintain reporting, dashboards, and KPIs to track marketing performance globally.
• Analyze product and category-level performance (e.g. Denim, Activewear, Dresses) and proactively identify opportunities
• Translate quantitative findings into clear, actionable recommendations and communicate results to cross-functional stakeholders

Role Qualifications

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com / work-with-us / benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.