Job Title : Director of Marketing
Status : Full-Time / Exempt
Revision Date : August 18, 2025
Reports To : VP, Business Development
Location : Fargo, ND
Department : Marketing
General Overview
The Director of Marketing is responsible for the management of all marketing operations for the enterprise of companies / brands including Fargo Jet Center, Weather Modification International, Premier Jet Center, Exclusive Aircraft Sales, Ice Crystal Engineering and SPEC Incorporated. Responsibilities include the development, planning, and execution of various marketing programs and advertising initiatives in support of the enterprise strategic goals and reputation. The Marketing Manager interprets business objectives and develops successful marketing campaigns from idea to execution and ensures that the organization's message is clearly defined and distributed across all channels and targeted audiences.
Principal Job Duties and Responsibilities
The duties and responsibilities of the Director of Marketing include, but are not limited to the following :
- Lead the development and implementation of an enterprise-wide marketing strategy
- Facilitate regular sales / marketing planning sessions to identify and implement new marketing tactics to align marketing initiatives with company goals
- Develop creative briefs, to guide the development of effective marketing campaigns with goals and objectives
- Lead project meetings with internal teams and business partners
- Manages all corporate collateral including the creation of proposals, brochures, and event materials
- Manages all company websites and assists in maintaining website content, contact management data, and marketing cost tracking
- Oversees Marketing and Communications Specialist position and all company social media accounts
- Oversee management of event planning and logistics for conferences, forums, and sponsorships to maximize exposure and communicate the value propositions of the organization
- Coordinate the production of visual collateral including stock photography and video assets
- Develop and manage the budget for all marketing activities as well as provide quarterly reports to management.
- Manage and lead a team of 3 or more direct reports
- Perform other duties as assigned
Other Functions
Collaborate with marketing team and vendors to deliver creative and high-impact collateral, online content, press releases, marketing memos, and product launchesParticipate in trade shows and regional events to demonstrate products and services and articulate competitive benefits of the EnterpriseIdentify opportunities for expanding our products and services to serve aviation market needsJob Requirements
Education :
Bachelor's Degree in the areas of marketing, communications, graphic arts, business, or journalism preferred, or applicable years of experience in marketing.
Experience and Preferred Skills :
7+ years of marketing experience required, aviation industry experience plusSelf-starter who has the ability to think outside the box, bringing new concepts and ideas to the organizationAdept at conveying ideas effectively : through verbal and written meansA good understanding of traditional and emerging marketing channelsExperience managing projects in a design environment and coordinating budgets with both vendors and employeesAbility to maintain a high level of confidentiality, professionalism and discretion in the workplaceAnalytical skills to forecast and identify trends, challenges, and opportunitiesIntermediate to advanced knowledge of the Adobe Creative SuiteIntermediate knowledge of MS Office Suite (Word, Excel, etc.)Possess the ability to creatively represent company services to clients and vendorsDisplay the ability to productively manage time and prioritize tasks with minimal supervisionComfortable with a non-standard work schedule, including on-call status for minimal-notice projects requiring immediate attentionEquipment and Software to be Used
Company-provided computer; demonstrate an intermediate to advanced knowledge of the software required for the creation of visually effective materials. Ex : MS Office Suite, Adobe Creative Suite, CanvaVideo conferencing, mobile phones, office equipment, cameras, and computer equipment in the performance of dutiesTypical Physical Requirements
Requires manual dexterity, sufficient to operate standard office machines such as computers and other office equipmentPhysically capable of sitting for extended periodsDaily dress is business professionalMust be physically capable of lifting items not to exceed 50 poundsWorking Conditions
Willing to work a flexible scheduleWilling to travel as required by the position and work weekends and / or nights when required in the production of marketing materials or when necessary to represent the companyWilling and able to work in an environment with possible exposure to aircraft noise and other hazards associate within the proximity of aircraft, hangars, and facilitiesSFH has a Drug Free Workplace Policy which includes applicants passing pre-employment testing. Applicants testing positive for the presence of prohibited drugs are ineligible for employment.
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.