Senior Manager, Digital & Local Marketing

Job Description

Job Description

Overview

We’re seeking a strategic and hands-on Senior Marketing Manager to lead our digital marketing efforts while supporting local marketing initiatives across our network of schools. This role is ideal for a performance-driven marketer who thrives in a collaborative environment and understands how to translate brand-level strategy into local impact.

This role focuses on generating high-quality leads and ensuring a strong online presence from the brand level to school level. You’ll be responsible for driving lead generation, optimizing our digital presence, and partnering with school leaders to develop and execute localized marketing plans that increase visibility and enrollment.

This role requires strong leadership, analytical skills, and the ability to collaborate with various teams to ensure cohesive messaging and impactful campaigns.

Key Responsibilities

Digital Strategy & Campaign Management

• Develop and execute integrated digital marketing campaigns across paid search, social, email, and web.
• Manage the company website to ensure it is optimized for user experience, SEO, and lead conversion.
• Oversee social media strategy and paid media efforts to build brand awareness and engagement.
• Analyze campaign performance and optimize based on KPIs such as CPL, CTR, and conversion rates.
• Collaborate with content creators and designers to produce compelling digital assets.

Lead Generation & Sales Enablement

Local Marketing & School Support

Agency & Vendor Management

Our Employees Enjoy These Amazing Benefits :

What we are looking for :

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.