F&B Marketing Lead

Job Summary :

We are seeking an experienced F&B Marketing Lead to drive the marketing and promotional efforts for MOTOR Bar & Restaurant and 1903 Events at the Harley-Davidson Museum. This role blends creativity with operational expertise developing and executing comprehensive marketing strategies, managing brand voice and digital presence, leading social media and loyalty programs, and delivering engaging campaigns and events that fuel awareness, traffic, and revenue. The ideal candidate is a highly organized, results-driven marketer with excellent project management skills, strong copywriting ability, and proven social media expertise. A confident, self-starting leader, this person thrives in a fast-paced environment, collaborates effectively across teams, and ensures measurable outcomes through innovative and data-driven marketing efforts.

Job Responsibilities :

• Collaborate with Levy & H-D Museum's marketing leadership team to shape brand identity (voice, tone, direction) and annual marketing plans for MOTOR and 1903 Events. Translate marketing strategy into actionable programs and campaigns that deliver measurable results.
• Lead and execute F&B programs and events, partnering cross-functionally to bring concepts to market. Oversee go-to-market planning, onsite execution, and post-event reporting.
• Manage social media handles (@MOTORrestaurantMKE and @1903Events) on our primary channels (Facebook, Instagram, LinkedIn, Pinterest), including monthly social content planning, post copywriting, scheduling, capturing live event coverage, community management, and performance reporting.
• Develop and execute customer email campaigns email content planning, copywriting, developing & scheduling within Campaign Monitor, and performance reporting.
• Support paid media campaigns by coordinating creative assets, collaborating with designers, and drafting ad / radio copy.
• Maintain website updates for MOTOR and 1903 Events, ensuring accurate menus, promotions, and event information. Manage listings and content across third-party platforms (GrubHub, DoorDash, Uber Eats, OpenTable, etc.).
• Partner with the operations team to create F&B marketing collateral, menus, promotional signage, and campus marketing materials. Oversee photo / video shoots to create high-quality, on-brand content as needed to support marketing.
• Lead the MOTOR's Loyalty Program to increase engagement and repeat visitation. Oversee Loyalty Program campaign development, promotions, performance monitoring, and reporting.
• Oversee the annual F&B marketing budget, in partnership with Levy's finance lead, ensuring cost-effective allocation of resources.
• Establish KPIs and track the effectiveness of F&B marketing initiatives and use data-driven insights to refine strategies and improve outcomes.

Required Skills and Experience :

Preferred Experience :

Education Requirements :

We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act. We encourage applicants with a criminal history (and driving history) to apply.

Applications are accepted on an ongoing basis.

At Levy, team = family. And we'll always take care of family, learn more about Levy benefits offered.

Levy maintains a drug-free workplace.

Associates may also be eligible for paid and / or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed remotely, click here for paid time off benefits information.