AD / Sr. AD, Payor Access Marketing- Obesity / MASH Job at Boehringer Ingelheim in

AD / Sr. AD, Payor Access Marketing- Obesity / MASH Join to apply for the AD / Sr. AD, Payor Access Marketing- Obesity / MASH role at Boehringer Ingelheim

This position offers a base salary typically between $140,000 and $222,000. The position may be eligible for a role specific variable or performance based bonus and or other compensation elements.

Description

The Associate Director, Payor Access Marketing is responsible for developing and deploying brand and Therapeutic Area (TA) focused tactics such as value story resources and negotiation tools that support the Payor strategy and help Payor sales team with contracting and pull-through efforts.

The incumbent will lead ICP Market Access focused portion of brand planning and will ensure payor tactics align with brand / customer experience objectives and strategies. This position will partner with extended team : Brand, Contracting, HEOR, Pricing and Contract Strategy, Access Solutions, and other members of Payor Solutions Marketing to obtain input and ensure alignment.

Duties & Responsibilities

Supports payor tactical development, including initiatives like Payor value story, negotiation tools, congress communications, and training that provide direction and support to Payor Sales with both contracting and pull-through efforts

Leads Payor focused POA, CFLM, and training meetings

Provides recommendations and adjusts at the account and channel level to align tactical initiatives with Brand and Payor strategies and objectives

Provides account level consultation with Payor Sales on tactical initiatives that support the Payor strategy

Effectively produces project management results by proactively organizing tactical projects and activities and by prioritization of efforts to fully exploit greatest potential based upon marketplace trends, opportunities, and BI business needs

Manages agencies and vendors

Gains Human Pharma Review Committee (HPRC) approval for tactical medical, legal, and regulatory review of initiatives and materials as required

Manages Integrated Customer Plan (ICP) with tactical brand planning workstreams and proactively looks for opportunities to improve and enhance collaboration / solution approaches to Payor accounts

Ensures seamless tactical execution by Payor sales

Evolves tactics to support the strategy and enhances the Payor customer experience

Leads training and tactical roll-out of key initiatives with Payor Sales via POA, CFLM, etc

Responsible for collaborating very closely with Payor matrix team : Contracting, Payor and Contract Strategy, and Access Solutions to ensure alignment of tactical initiatives that support an integrated access & affordability strategy

Requirements

Bachelor's degree required; Master’s Degree preferred

Should have a baseline of payor experience coming into the role; experience could come from other aspects of MAM, sales management, field, policy, or previous marketing experience with our traditional HCP customers

Minimum four (4+) years’ experience in pharmaceutical marketing, market access experience or other relevant experience

Experience managing markets customer facing accountability and experience (i.e., Account Management or similar) preferred

Experience in guiding and integrating analytics and metrics to optimize performance impact

Demonstrated ability to achieve results in a highly matrixed organization

Demonstrated facilitation and cross functional collaboration skills

Demonstrated project management skills

Demonstrated ability to manage budget and resources

Boehringer Ingelheim is an equal opportunity employer and welcomes applications from diverse candidates.

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