LA Galaxy, Chief Marketing Officer

Overview

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Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

As a key member of the Executive Leadership Team, the Chief Marketing Officer (CMO) is responsible for the strategic oversight and success of multiple departments including marketing, digital & social, brand & content, and game presentation & events. This role is responsible for the development, implementation, and fulfillment of all aspects of marketing campaigns, digital & social, brand & content along with game presentation & events to ensure alignment with the Club’s overall vision / strategy. The CMO oversees the management of these departments and collaborates with other leadership and department heads to drive revenue growth, enhance brand visibility, and create a successful organizational culture. Success will be measured by achieving ticket sales revenue goals, strengthening brand equity, and optimizing resources.

Essential Functions

• Marketing Strategy : Lead the development and execution of integrated marketing campaigns across traditional, grassroots, digital, brand, content, and social channels.
• Marketing Strategy : Develop strategies by analyzing market trends, audience insights, and data; consult with internal and external stakeholders.
• Marketing Strategy : Utilize analytics to inform marketing decisions and regularly track, evaluate, and report on performance metrics. While not directly overseeing data, have heavily influence on fan data / CRM systems, segmentation, and targeted campaigns tied directly to ticketing and revenue.
• Digital & Social Strategy : Oversee the digital and social media strategies for the LA Galaxy and Dignity Health Sports Park.
• Digital & Social Strategy : Manage social channels, websites, mobile app enhancements, and influencer partnerships to maximize engagement and growth.
• Brand & Content Strategy : Define and drive the overall brand strategy to strengthen reputation and ensure consistent representation across all channels and touchpoints.
• Brand & Content Strategy : Oversee creative production, ensuring timely completion of graphic design and video requests without compromising quality.
• Game Presentation & Events Strategy : Lead the game presentation strategy to deliver best-in-class fan experiences at Dignity Health Sports Park.
• Game Presentation & Events Strategy : Innovate to enhance the matchday environment for season ticket members, supporters, and fans.
• Game Presentation & Events Strategy : Oversee all LA Galaxy-specific events including Season Ticket Member events, watch parties, merchandise launches, and more.
• Financial Responsibility and Business Planning : Create and oversee annual department budgets and business plans to ensure alignment with organizational vision and strategy.
• Financial Responsibility and Business Planning : Partner with Finance to establish, manage, and adhere to approved budgets.
• Sponsorship & Commercial Integration : Although not directly a partnerships role, partner with sponsorship / partnership sales to deliver integrated activations for corporate partners.
• Sponsorship & Commercial Integration : Collaborate with revenue teams to maximize partner exposure and value.
• External Representation & Thought Leadership : Serve as a spokesperson, speaking at industry events, building relationships with media and league offices (MLS, Apple / MLS Season Pass, etc.).
• Collaboration & Leadership : Build and lead a high-performing team that is empowered, innovative, and strategically aligned.
• Collaboration & Leadership : Collaborate with department heads to achieve major goals, including ticketing revenue targets.
• Collaboration & Leadership : Act as a strategic partner to the President & COO and collaborate closely with the General Manager, Head Coach, and broader Executive Leadership Team.
• Collaboration & Leadership : Serve as a liaison between soccer operations and business operations to optimize content capture and organizational effectiveness.

Required Qualifications

Payscale : $188,678.00 - $300,000.00

Bonus : This position is eligible for a bonus under the current bonus plan requirements.

Benefits : Full-time : We offer a comprehensive benefits package that includes : medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants. We are an equal opportunity employer and will not discriminate against any individual, employee, or application for employment on the basis of race, color, marital status, religion, age, sex, sexual orientation, national origin, or any other legally protected status recognized by federal, state or local law.

Seniority level : Executive

Employment type : Full-time

Job function : Marketing and Sales

Industries : Entertainment Providers

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