Marketing Specialist, Mexican Market

Marketing Specialist, Mexican Market

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors.

This role is onsite 5 days a week in Fremont, CA. About the role : We're looking for an exceptional Marketing Specialist who is passionate about creating and delivering effective new user and community building initiatives that target the Mexican community. In this role, you will be collaborating with Marketing, Product, and Merchandising teams to develop best-in-class online and offline marketing efforts via organic social, paid media, and community / messaging marketing channels. You will be responsible for owning the Mexican new user and digital community strategy and execution, running various ongoing and seasonal marketing campaigns and partnering with Category Buyers to curate products that engage the Mexican audience.

Responsibilities :

Identify target audiences, positioning and messaging to communicate value proposition of the platform across offline and online channels

Enhance social media presence by cultivating owned media channel to drive awareness, create online communities and fuels lead generations by developing and executing impactful marketing campaigns

Own paid media strategies to drive eCommerce new user acquisition, including managing online-to-offline initiatives and app acquisition campaigns

Develop impactful and creative content whether self produced, co-developed from other sources, or by leveraging AI tools

Support execution of a comprehensive marketing plan aligned with the company's goals and strategy identified by the Market leader

Collaborate with stakeholders from teams like merchandising, product, design in creating brand awareness

Track the weekly campaign performance to understand trends and identify opportunities, forecast channel performance to support the development of future marketing strategies

Key Qualifications :

Bachelor's Degree with 2+ years of work experience in marketing (social media marketing, lifecycle marketing, influencer marketing, campaign management, etc.)

Fluent in English & Mexican Spanish with a strong understanding of native Mexican culture and food.

Strong marketing fundamentals in terms of user journey / funnel, omni-channel campaign planning, as well as user acquisition

Experience in designing and creating content and creatives to engage with the audience and align brand messaging across media channels (layouting, photo, and video editing)

Experience leveraging AI tools for creative outputs such as research, text, imagery, and video.

Experience optimizing digital marketing channels to achieve sales and acquisition metrics (e.g. cost per order / new customer)

Demonstrable experience in marketing research, data analytics, and tools to assess performance balancing creative execution and business results

Cross-functional team player who is able to communicate their needs, while always putting the business first.

Self-starting, scrappy and resourceful work ethic rooted in integrity.

Well-organized and detail-oriented

Work experience in B2C, eCommerce, CPG, and / or F&B preferred

Benefits :

Comprehensive health insurance package, including medical, dental, and vision. PPO / HMO packages

401k, 4% company match

Equity and Bonus

Vacation, sick and holiday time off

Monthly mobile stipend

Monthly Weee! Points credits

Compensation Range :

The US base salary range for this full-time position is $68,640-77,500

This role may be eligible to discretionary bonus, incentives and benefits

Our salary ranges are determined by role, level, and location

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.