Digital Marketing & Community Outreach Specialist (HealthCare)

Overview

To sell and market urgent care medical services to local businesses, physicians, and consumers. The main focus will be to grow the patient counts per day, increase the number of local businesses using our services, and brand American Family Care to the consumer through marketing and sales events.

Responsibilities

Create, organize and manage community events to increase local awareness.

Develop definitions of target markets, business opportunities, and customers through data mining, research, and experience

Create, manage, and optimize campaigns across digital, social, and traditional platforms.

Build and maintain strong community and business relationships to increase brand awareness.

Represent the company through calling on local businesses, medical practices, presentations, or industry events and assume full accountability for the ongoing management of these opportunities

Develop and execute marketing strategies tailored to urgent care and healthcare services.

Monitor and report on key performance indicators (KPIs) to measure effectiveness of campaigns.

Collaborate with leadership to align marketing efforts with business goals.

Qualifications

Bachelor's degree or relevant education

Successful experience developing, implementing, and achieving results with sales and marketing strategies

Strong organization and communication skills

Proven track record of marketing success with measurable results (portfolio or case studies preferred).

Understanding of marketing strategies specific to healthcare / urgent care (required).

Medical knowledge or healthcare marketing background (preferred).

1-2 years of experience in marketing, advertising, or related field.

Experience organizing & managing community events.

#J-18808-Ljbffr