Vice President of Marketing - CSE

Leap Brands is looking for a dynamic Vice President of Marketing for our client in Houston, TX.

The ideal candidate has the vision and drive to try new approaches based on data, experience and instincts.

The VP of Marketing will be responsible for planning, development and implementation of all of the restaurants marketing strategies and marketing communications activities, both external and internal.  Responsibilities :

• Responsible for creating, implementing, and measuring the success of marketing programs.
• Ensure articulation of desired image and position, assure consistent communication of image and position to all constituencies, both internal and external.
• Develop and manage media plan and budget, striving to maximize results with optimal spend.
• Responsible for editorial direction, design, production and distribution of all marketing materials.
• Develop and manage department budgets for the marketing / communications / programs.
• Responsible for building strong, highly collaborative relationships.
• Work cross department to ensure holistic execution of brand strategy and communication.
• Provide leadership to the department focusing on development of the skills and effectiveness of the group, both as a whole and as individuals.
• Work cross-functionally with other leaders and teams to ensure brand collaboration and consistency.
• Collaborate with Brand / Category leads and their extended team members, setting goals and objectives to deliver a fully integrated approach to marketing communications.
• Be responsible for big creative ideas and tactical executional excellence, developing and managing a process across internal teams and external agency partners.
• Drive implementation and excellence around 360 degree ideas, owning the briefing process with key partners to create campaigns that inspire consumers, proactively ensuring that ideas are well resourced against internal and external partners.
• Develop, implement and monitor systems and procedures necessary to provide smooth operation of the marketing communications function.
• Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel Ensure effective management within the marketing communications function, with provision for succession.

Qualifications :

In depth understanding of customer perception and behavior and applying that to move the brand forward Track record of maximizing the ROI of sponsorships Proven success in developing impactful Social Media acquisition, advertising and community engagement programs Powered by JazzHR