Vice President of Marketing

Join to apply for the Vice President of Marketing role at BW Flexible Systems

Join to apply for the Vice President of Marketing role at BW Flexible Systems

Get AI-powered advice on this job and more exclusive features.

About Us :

BW Flexible Systems is a global manufacturer of packaging systems that fill and bag thousands of food and non-food products. Our packaging systems are designed and manufactured to maximize the efficiency and lifetime value of our customers’ packaging lines. Our range of machinery includes form-fill-seal, feeding, bag filling and sealing, pouch-making equipment, flow-wrap, reclosable packaging solutions, palletizing, stretch-wrapping and more.

About Us :

BW Flexible Systems is a global manufacturer of packaging systems that fill and bag thousands of food and non-food products. Our packaging systems are designed and manufactured to maximize the efficiency and lifetime value of our customers’ packaging lines. Our range of machinery includes form-fill-seal, feeding, bag filling and sealing, pouch-making equipment, flow-wrap, reclosable packaging solutions, palletizing, stretch-wrapping and more.

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief : to use the power of business to build a better world.

Job Description :

The Vice President of Marketing is a results-driven executive responsible for leading marketing strategy and execution that fuels commercial growth, customer engagement, and brand visibility across Packaging’s global footprint. Reporting to the Chief Product & Marketing Officer (CPMO), this leader drives integrated marketing efforts and oversees core functional areas including Demand / Lead Generation, Brand & Content, Customer & Market Insights, and Regional Marketing (e.g., EMEA), along with a shared services pool of analysts, content creators, and campaign specialists.

In addition to leading execution, the VP sets the long-term strategic direction for the global marketing function, ensuring alignment with enterprise priorities and deep partnership with Sales, Product, and Executive Leadership. This is a leader-of-leaders role, responsible for building scalable capabilities, developing high-performing talent, and delivering measurable impact across the customer journey. Success in this role requires a growth-minded brand builder — energized by evolving customer needs, creative differentiation, and cross-functional orchestration.

Key Responsibilities

Execution Leadership

• Lead the execution of integrated marketing campaigns that drive pipeline growth, customer retention, and commercial enablement.
• Manage the global marketing planning process, including budget allocation and program delivery, with clear KPIs and accountability.
• Ensure operational excellence and high-quality delivery across all marketing initiatives.
• Oversee development of commercial enablement tools that support sales effectiveness, product positioning, and customer engagement.

Strategic Vision & Commercial Partnership

Brand, Content, and Communication

Demand Generation

Customer and Market Insights

Strategic Leadership & Impact

Qualifications & Experience

Travel

At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.

Barry-Wehmiller is an equal opportunity employer. M / F / D / V This organization uses E-Verify.

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and / or skills assessments.

Company : BW Flexible Systems

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Machinery Manufacturing

Referrals increase your chances of interviewing at BW Flexible Systems by 2x

Sign in to set job alerts for “Vice President Marketing” roles.

Greenville, SC $80,000.00-$90,000.00 3 weeks ago

Greenville, SC $70,000.00-$85,000.00 1 month ago

Mechanical & Maintenance Reliability Engineer

Greenville, SC $135,000.00-$250,000.00 1 month ago

Electrical Maintenance and Reliability Engineer

Greenville, SC $135,000.00-$250,000.00 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr