Senior Director, Undergraduate Enrollment Marketing

Senior Director, Undergraduate Enrollment Marketing

Lubbock

42050BR

Marketing and Communications

Position Description

Manages and directs the day to day operations of a research center / institute or medium sized department. Plans, coordinates and supervises the operation and activities of the center / institute / department. Develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities.

The Senior Director of Undergraduate Enrollment Marketing plays a key leadership role in the planning and implementation of integrated marketing efforts designed to attract, engage and enroll undergraduate students. Candidate will have expertise in branding, digital marketing and communications to guide the execution of multichannel campaigns and ensure consistent, compelling messaging in collaboration with internal partners to advance the university's undergraduate enrollment goals.

Major / Essential Functions

• Execute marketing campaigns that reach prospective undergraduate students and their influencers (parents, counselors), ensuring consistency across print, digital and experiential channels.
• Conduct market research and leverage data to identify key audiences and refine messaging and strategy.
• Oversee development and execution of content that highlights the undergraduate student experience and academic opportunities, working closely with colleges and campus partners.
• Work with a team of marketing professionals, providing mentorship and fostering a collaborative, innovative work environment.
• Leverage and share performance analytics regularly to inform strategic decisions, monitor campaign effectiveness, and ensure alignment with undergraduate enrollment goals.
• Work closely with Admissions, colleges and student services to ensure a seamless student recruitment experience.

Required Qualifications

Bachelor's degree required in appropriate field based on assigned area of responsibility; Six years progressively responsible management experience. Additional education beyond Bachelor's may substitute for experience on a year for year basis.

Preferred Qualifications

Special Instructions to Applicant

Applicants are required to submit the following :

Minimum Hire Rate

5298.83

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.

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