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Senior Analyst, Marketing & Loyalty Strategy & Operations

Senior Analyst, Marketing & Loyalty Strategy & Operations

HiltonFalls Church, VA, US
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Sales and Marketing Analyst, Marketing & Loyalty Strategy & Operations

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Analyst, Marketing & Loyalty Strategy & Operations, you'll play a critical role in how the Marketing & Loyalty (M&L) organization operates streamlining processes, enabling tool adoption, and ensuring accountability against our annual goals. Reporting to the Senior Manager, you'll be a strategic partner and operational lead, helping drive the department's business rhythms and reporting in partnership with other leaders across Commercial Services.

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as :

  • Go Hilton travel program : 110 nights of discounted travel with room rates as low as $40 / night
  • Hilton Shares : Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
  • Paid parental leave for eligible Team Members, including partners and adoptive parents
  • Mental health resources including free counseling through our Employee Assistance Program
  • Paid Time Off (PTO)

Hilton is committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.

Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like :

  • Develop and implement annual department goals, roadmaps, and progress tracking to improve efficiency, accountability, and team consistency.
  • Establish and support managing weekly, monthly, and quarterly business rhythms to ensure alignment and visibility against annual goals.
  • Audit and refine M&L processes to enhance clarity, operational effectiveness, and scalability.
  • Manage and optimize technology, including Airtable, for streamlined workflows, campaign / program tracking, and scalable solutions.
  • Explore and pilot opportunities to integrate AI and automation into marketing and loyalty operations.
  • How you will collaborate with others :

  • Collaborate with M&L and Commercial Services leaders to deliver consolidated progress reports for enterprise decisions.
  • Advise M&L leaders on annual goal progress via structured reporting and milestone reviews.
  • Coordinate with Hilton's Security and Compliance teams on data attestation and governance.
  • Improve tools, processes, and workflow visibility with M&L and cross-functional partners.
  • Work with teams to understand complex problems and synthesize for senior LT to help.
  • What projects you will take ownership of :

  • Manage the departmental reporting calendar and track progress toward annual goals.
  • Compile departmental updates into reports for leadership and teams.
  • Lead process improvements, automation, and workflow optimization for M&L.
  • Oversee tool adoption and administration (e.g., Airtable).
  • Maintain standard templates, guides, and best practices.
  • Promote effective tool and process use via training and engagement.
  • Why you'll be a great fit :

    You have these minimum qualifications :

  • Four (4) years of professional experience
  • Two (2) years in business operations, change management, or technology
  • Two (2) years building automations, scripts, and administering Airtable or similar tools
  • Experience with business tool adoption, implementation, education, and optimization
  • Team leadership and progress tracking with cross-functional stakeholders in diverse organizations
  • It would be useful if you have :

  • Experience in hospitality, travel, or consumer industries
  • Hands-on expertise with marketing automation platforms
  • Curiosity and comfort with emerging technologies, including AI / automation
  • Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton!

    We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.

    Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"), a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $70,000 - $100,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and / or position within the Company.

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