Senior Creative Lead

Job Description

Job Description

Creative Senior Lead

Reports To

Sr. Creative Manager and Sr. Outbound Marketing Director

Job Overview

The Creative Senior Lead is an experienced professional responsible for shaping the overall creative vision and ensuring consistency across all design initiatives. This role supports the Primary Arms Marketing Design Team by conceptualizing, designing, and executing compelling digital and print media that drive marketing efforts.

Key responsibilities include developing cohesive campaigns across email, website banners, and digital platforms, as well as creating assets for special projects, catalogs, newsletters, business cards, and packaging. The Creative Senior Lead will manage advanced projects from concept through completion, ensuring high-quality output that aligns with brand standards.

Expertise in Adobe Illustrator, InDesign, and Photoshop is required, along with the ability

to excel in a fast-paced environment while managing multiple projects simultaneously.

A strong portfolio is required.

Responsibilities and Duties

Creative Design & Conceptualization

• Lead the conceptualization, design, and execution of digital and print marketing assets for a variety of media which include email campaigns, web site and landing page UI, catalogs, brochures, product packaging, tradeshow booths, social media content, promotional items design and more.
• Generate and develop innovative design concepts and presentations to meet marketing objectives.
• Review and provide constructive feedback on other designers’ work to maintain high-quality standards.
• Translate marketing objectives into visually compelling campaigns and content.

Campaign Development

Project Leadership & Collaboration

Lead and manage multiple projects simultaneously from initial concept through final production.

Advanced Design Responsibilities

Build mock-up art for conceptual reviews and produce master digital templates.

Strategic & Analytical Contributions

Proactively research market trends and customer preferences to create targeted and effective designs.

Leadership & Training

Delegate tasks effectively to meet deadlines while maintaining quality standards.

Additional Duties

Ensure consistent adherence to brand and style guidelines across all projects.

Skills and Qualifications

Technical Proficiency

Expert proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) . Figma experience is a plus.

Creative and Analytical Skills

Strong sense of composition, typography, color theory, layout, and grid systems.

Experience & Education

Minimum of 7+ years of professional design experience, or 4 years in a lead designer role.

Soft Skills

Exceptional organizational and time management skills.

Ability to thrive in a fast-paced, deadline-driven environment.

Preferred Skills

Relationships

Work collaboratively with Creative Manager, Marketing Team, Merchandising Team, Email Team, Technology Team, Optics and Government Division Teams to align deliverables with broader marketing goals.

Powered by JazzHR

qQaXbDXEq3