Marketing Specialist 3 4P / 173

Marketing Specialist 3

Location- Atlanta

Contract- 3 Year

Marketing Specialist is responsible for

growing the mover / real estate channel

by increasing program participation and

generating new customer acquisitions

through referrals. This role involves

sales leadership, marketing support, program management , and the development of strategic partnerships within the real estate industry.

Key Responsibilities

Program Growth & Strategy

Recommend and implement approved strategies to

increase program participants and referrals .

Lead program sales and support efforts , including direct outreach to brokers, offices, and real estate agents.

Initiate and deliver

face-to-face presentations

to introduce the program and its benefits to key influencers in the real estate industry.

Partner Engagement & Onboarding

Conduct onboarding through

orientations, CE classes, team meetings , and training sessions.

Manage monthly call campaigns

to nurture and grow partner engagement.

Marketing & Communications

Support marketing initiatives

from concept to distribution for print and digital campaigns.

Create and manage materials such as

program kits, emails, direct mail, videos, and presentations .

Collaborate with

marketing agencies and vendors

to ensure messaging aligns with brand standards and promotes program awareness.

Program Administration & Enhancement

Oversee web-based administration of the

referral / rewards program , including onboarding, inquiries, and reward fulfillment.

Recommend and coordinate improvements for

user experience and referral data capture

on customer-facing landing pages.

Program Execution & Performance

Manage daily program operations

to drive engagement and customer acquisition.

Track, analyze, and report KPIs

to ensure the program meets its goals.

Recommend solutions to

optimize performance and increase growth .

Qualifications

Required

Bachelor's Degree or

7 years of progressive experience

in

sales and program management

Minimum

5 years of experience

in

program management or account management

Strong

verbal communication

and

customer service

skills

Ability to manage complex, multi-channel campaigns to deadlines and on budget

Must be able to

travel (~30%)

with a personal vehicle

Preferred

Background in

utility or real estate industries

Experience with :

Referral, affinity, or loyalty programs

Channel or program development

in retail or deregulated markets

Affiliate marketing, digital / mobile marketing

Social media engagement and building

online communities

Working Conditions & Physical Requirements

Office environment with local travel (~30%)

Ability to

stand during presentations

and manage transport / set-up of materials (banners, giveaways, etc.) for events and tradeshows