Associate Director of Paid Search

A company is looking for an Associate Director, Paid Search & AI LLM Ads.

Key Responsibilities

Plan and implement comprehensive paid media strategies focused on Paid Search to enhance brand visibility and user acquisition

Conduct brand and website audits to identify marketing opportunities and optimize client campaigns

Manage multiple paid media accounts, utilizing data insights to drive revenue growth and optimize ad performance

Required Qualifications

7+ years of experience in paid media advertising, particularly within Paid Search

5+ years managing paid search advertising with monthly spends over $400k

Expertise in developing and optimizing advertisement copy and video creative

Strong background in data-driven decision-making and budget forecasting

Familiarity with key e-commerce metrics such as CPA, CAC, and iROAS