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Senior Manager, Digital Marketing & Paid Media

Senior Manager, Digital Marketing & Paid Media

Springs Window FashionsMiddleton, WI, US
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Senior Manager Of Digital Marketing & Paid Media

Springs Window Fashions has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we operate across 14 locations in North America with a team of over 6,000 associates. Our diverse portfolio of brandsincluding Bali, Graber, SunSetter, and Mechocan be found in major retailers, designer showrooms, and commercial spaces worldwide. As a privately owned company, we are committed to delivering the best experiencefor our consumers, channel partners, and associatesthrough innovation, quality, and exceptional service.

We are seeking a results-driven and strategic Senior Manager of Digital Marketing & Paid Media to lead our performance-driven media efforts and oversee key marketing partnerships. This role will manage the full spectrum of digital marketing programsfrom paid media to lifecycle marketingwhile serving as a key liaison with external agencies and retail partners. The ideal candidate is equally comfortable developing strategy, managing execution, and leading a high-performing analytics team to drive measurable business growth.

Key Responsibilities :

  • Lead planning, execution, and optimization of all paid digital campaigns (search, display, social, video, programmatic) and TV advertising.
  • Serve as the primary point of contact for media and creative agency partners, ensuring alignment with brand objectives and ROI goals.
  • Own budget management, media mix allocation, and performance reporting across channels.
  • Oversee co-marketing initiatives with retail partners, ensuring consistent brand presence and effective demand generation.
  • Collaborate cross-functionally with sales and channel teams to align marketing programs with partner goals and shopper journeys.
  • Drive customer engagement and retention through email, SMS, and targeted paid media campaigns.
  • Develop segmentation, personalization, and testing strategies to improve performance and enhance customer experience across the lifecycle.
  • Partner with internal teams to ensure seamless integration of lifecycle marketing with broader digital efforts.
  • Manage the digital marketing analytics function, ensuring accurate tracking, reporting, and actionable insights across all digital channels.
  • Guide the development of dashboards and KPIs that measure marketing effectiveness, attribution, and ROI.
  • Translate data into recommendations that inform media strategy, creative optimization, and audience targeting.

Requirements

Education and Experience

  • Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus.
  • 710 years of experience in digital marketing, with a focus on paid media, agency management, and lifecycle marketing.
  • Demonstrated success managing multimillion-dollar media budgets across digital and traditional channels.
  • Strong understanding of digital analytics platforms (Google Analytics, Adobe, etc.) and marketing automation / CRM tools.
  • Experience with retail or channel marketing strongly preferred.
  • Excellent leadership, communication, and project management skills with the ability to influence across the organization.

    • How We Work to Deliver a Best Experience : Our Culture

  • Our Core Value : We do the right thing, always
  • Our Seven Cultural Behaviors

    • Empowerment - We trust our people.

  • Ownership - We take 100% responsibility for our roles actions, and results.
  • Leadership - We all lead by example and talk direct with respect (DWR).
  • One Team - We are One Springs Team.
  • Customer First - We consider our customers' needs before every decision.
  • Continuous Innovation - We are constantly learning, innovating, and improving.
  • Speed - We define priorities and operate with a sense of urgency and agility.
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    Senior Manager Digital Marketing • Middleton, WI, US