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Senior Product Marketing Manager – Feature Management & Experimentation

Senior Product Marketing Manager – Feature Management & Experimentation

HarnessSan Francisco, CA, United States
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Senior Product Marketing Manager – Feature Management & Experimentation

Join to apply for the Senior Product Marketing Manager – Feature Management & Experimentation role at Harness

Senior Product Marketing Manager – Feature Management & Experimentation

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Join to apply for the Senior Product Marketing Manager – Feature Management & Experimentation role at Harness

Harness is a high-growth company that is disrupting the software delivery market. Our mission is to enable the 30 million software developers in the world to deliver code to their users reliably, efficiently, securely and quickly, increasing customers’ pace of innovation while improving the developer experience. We offer solutions for every step of the software delivery lifecycle to build, test, secure, deploy and manage reliability, feature flags and cloud costs. The Harness Software Delivery Platform includes modules for CI, CD, Cloud Cost Management, Feature Flags, Service Reliability Management, Security Testing Orchestration, Chaos Engineering, Software Engineering Insights and continues to expand at an incredibly fast pace.

Harness is led by technologist and entrepreneur Jyoti Bansal, who founded AppDynamics and sold it to Cisco for $3.7B. We’re backed with $425M in venture financing from top-tier VC and strategic firms, including J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures, Norwest Venture Partners, Adage Capital Partners, Balyasny Asset Management, Gaingels, Harmonic Growth Partners, Menlo Ventures, IVP, Unusual Ventures, GV (formerly Google Ventures), Alkeon Capital, Battery Ventures, Sorenson Capital, Thomvest Ventures and Silicon Valley Bank.

Position Summary

Harness is redefining how companies deliver and release software with speed, safety, and confidence. As a Senior Product Marketing Manager (PMM) , you will own the go-to-market story for Harness Feature Management and Experimentation — our feature flagging and experimentation solution (built on the acquisition of Split.io).

This is a high-impact role at the intersection of product, sales, and marketing. You’ll shape how the industry thinks about feature flags and experimentation in the modern DevOps era, directly competing with incumbents like LaunchDarkly, Statsig, and even the custom configuration files that large enterprises maintain. Whether you’ve built GTM at a feature flagging pioneer or you’ve been a solutions engineer ready to step into strategy (and escape constant travel), this is your chance to define the category and make your mark.

Think of this role as the mini-CMO for your module. You’ll drive messaging, competitive positioning, sales enablement, customer storytelling, and analyst engagement while also influencing the roadmap with win / loss insights and customer feedback. It’s strategic, visible, and broad in scope, with plenty of hands-on execution to bring the story to life.

About The Role

Strategy & Positioning

  • Own the category positioning for Harness Feature Management and Experimentation.
  • Define messaging, value props, and competitive differentiation vs. LaunchDarkly, Statsig, Optimizely, and others.
  • Partner with Product to bring customer and market insights directly into roadmap decisions.
  • Represent the product in CABs, QBRs, and analyst briefings to ensure the voice of the customer is heard.

Sales & Field Enablement

  • Build playbooks, training, and competitive battle-cards that help the field win.
  • Support high-stakes opportunities with product and persona expertise.
  • Ability to jump on a call at the last minute to demo the product for a prospect and help sales win the next meeting.
  • Identify and write compelling customer success stories that highlight business outcomes.
  • Partner with Sales on win / loss analysis and pipeline insights to sharpen GTM execution.

    • Content & Evangelism

  • Develop thought leadership assets : blogs, briefs, videos, presentations, and campaigns.
  • Spin up a sample app, integrate an SDK, and flip some flags to showcase our capabilities.
  • Represent Harness at webinars, conferences, and in customer-facing conversations.
  • Recruit and prepare customer speakers for summits and events.

    • Insights & Growth

  • Perform funnel analysis to uncover optimization opportunities and drive adoption.
  • Lead win / loss and competitive intelligence to keep Harness sharp against market trends.
  • Gather and synthesize customer / market feedback to improve messaging and influence product strategy.

    • About You

  • 7+ years in product marketing or a technical role (product management, solutions engineering, architecture).
  • Strong foundation in the software delivery lifecycle — you understand how developers ship and manage code.
  • Experience with developer tooling, feature management, data / analytics platforms, or experimentation frameworks.
  • Equally comfortable shaping high-level strategy and demoing features hands-on.
  • Exceptional communicator with a knack for turning technical detail into compelling customer value stories.
  • Collaborative, creative, and energized by working across product, sales, and marketing.

    • Bonus Points

  • Direct experience marketing or competing in the feature flagging / experimentation category.
  • Background as a developer relations engineer, solutions engineer, or sales engineer, looking to pivot into marketing.
  • We once crowned a “Feature Wizard” at an event — if you’d wear that robe proudly, you’ll fit right in. Extra points if you secretly (or not so secretly) enjoyed the Fun with Flags skits on The Big Bang Theory.

    • What Success Looks Like

    To give you a sense of the impact we care about, here are a few example metrics we use to measure success in this role. You don’t need to have all of these in your background — but if you do, highlight them in your resume :

  • Improved win rate in competitive deals (e.g., vs. LaunchDarkly / Statsig).
  • Pipeline influenced or created by your campaigns, content, or enablement.
  • Sales confidence & adoption of your playbooks, training, and competitive tools.
  • Customer proof points you’ve helped create (case studies, references, event speakers).
  • Analyst or market recognition you’ve driven through positioning and storytelling.

    • Work Location

    Preferred : Bay Area, CA.

    Remote : Open to candidates based anywhere in the U.S.

    What You Will Have at Harness

  • Competitive salary
  • Comprehensive healthcare benefits
  • Flexible Spending Account (FSA)
  • Employee Assistance Program (EAP)
  • Flexible Time Off and Parental Leave
  • Quarterly Harness TGIF-Off / 4 days
  • Monthly, quarterly, and annual social and team-building events
  • Recharge & Reset Program
  • Monthly internet reimbursement
  • Commuter benefits

    • Factors that may be used to determine your actual pay rate include your specific skills, experience, qualifications, location, and comparison to other employees already in this role. In addition to the base salary, certain roles may qualify for a performance-based incentive and / or equity, with eligibility depending on the position. These rewards are based on a combination of company performance and individual achievements.The Hiring Range For This Position Is $168,000 - $202,000.

    A valid authorization to work in the U.S. is required

    Pay transparency

    $168,000—$202,000 USD

    Harness In The News

  • Harness AI Tackles Software Development’s Real Bottleneck
  • After 'Vibe Coding' Comes 'Vibe Testing' (Almost)
  • Startup Within a Startup : Empowering Intrapreneurs for Scalable Innovation - Jyoti Bansal (Harness)
  • Jyoti Bansal, Harness | theCUBEd Awards
  • Eight years after selling AppDynamics to Cisco, Jyoti Bansal is pursuing an unusual merger
  • Harness snags Split.io, as it goes all in on feature flags and experiments
  • Exclusive : Jyoti Bansal-led Harness has raised $150 million in debt financing

    • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.

    Note on Fraudulent Recruiting / Offers

    We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Harness. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.

    Please note, we do not ask for sensitive or financial information via chat, text, or social media, and any email communications will come from the domain @harness.io. Additionally, Harness will never ask for any payment, fee to be paid, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.

    If you believe that you have been the target of an interview / offer scam by someone posing as a representative of Harness, please do not provide any personal or financial information and contact us immediately at security@harness.io. You can also find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission’s website (https : / / consumer.ftc.gov / articles / job-scams), or you can contact your local law enforcement agency.

    Seniority level

    Seniority level

    Mid-Senior level

    Employment type

    Employment type

    Full-time

    Job function

    Job function

    Marketing and Sales

    Industries

    Software Development

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    Senior Product Marketing Manager • San Francisco, CA, United States