Lead Strategist

Passionate about travel and premium brand experiences and have experience with the financial services industry?

No stranger to all things email marketing?

Also a little (read :

• a lot) nerdy about how data can be used to personalize customer experiences?
• You could be the seasoned Lead Strategist that we’re searching for.  In this role, you’ll be our clients’ trusted consultant, their thought leader, and their strategic partner in email personalization.
• You will be responsible for insightful reporting, and collaborating with data engineers, designers, and writers to identify opportunities that drive business results.
• You will be responsible for measuring and understanding the impact of our client’s email marketing strategies – this will include data visualization, reporting, and insight generation in order to present strategic content recommendations.
• Though we have a work-from-almost-anywhere framework, this role works east coast hours.
• You’ll be reporting directly to our Senior Director of Insights & Analytics.  Responsibilities   Create quantifiable, measurable content strategies for our clients’ email marketing programs that drive conversions.
• Recommend key data points and measurement methodologies to show the impact of our marketing approach and strategy on the client’s business.
• Easily leverage dashboards and raw excel files to interpret data.
• Generate and communicate clear, compelling, and actionable insights.
• Ensure that the marketing recommendations we deliver are based on a deep understanding of the client’s business and strategic objectives, and that client value is delivered through a mix of best-practices, creativity, and original thinking.
• Lead and present at client meetings.
• Get others to believe in the ideas that you present and help guide your design and copywriting counterparts to see the strategy through to execution.
• Be a subject matter expert on email marketing trends and best practices.
• Identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.
• Ensure that analyses are delivered to clients error-free and in a timely manner.
• Share best practices with clients and your colleagues.
• Collaborate with and proactively respond to requests from clients and internal teams.
• Collaborate with data engineers to identify new ways of looking at vast amounts of our clients’ customer data in order to answer business questions and develop insights.   Qualifications 6-8+ years experience in email marketing at an agency, Fortune 500 company, or consultancy, especially within the travel or financial services industry.
• Deep passion, curiosity, and understanding with regard to data analysis and a strong business sense.
• Self-starter, problem solver.
• Resourceful and able to work with limited supervision.
• Strong critical thinking and analytical skills.
• Able to identify quantifiable trends across campaign data, as well as develop testing plans.
• Comfortable abstracting insights from large data sets and using dashboards (Tableau, AWS) to make engaging, customer-first content recommendations.  Proficiency in Excel / Google Suite.
• Advanced knowledge of email and digital marketing metrics.
• Experience working with household brand names in travel or financial services preferred.
• A highly detail-focused and organized mindset.
• Ability to “manage up,” influence and work within a matrixed environment.
• Executive presence; strong written and oral communication, with experience developing executive-ready, high-quality deliverables.
• Excellent communication and time management skills.
• Familiarity with email platforms (Salesforce Marketing Cloud) preferred but not required.
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