When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.
Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.
COMMUNITY NAME
Raleigh Metro Area
Job ID
2025-233857
JOB OVERVIEW
The Area Manager of Sales (AMS) is responsible for sales & marketing support and analysis for a portfolio of
communities as well as providing direct sales support as an acting director of Sales (DOS) for when a position is
open in the portfolio. The AMS will have a concentration on the overarching strategic priorities :
- Attract, retain and develop top talent
- Provide innovative, incomparable, outstanding and consistent care & services
- Maximize profitability through revenue generation and expense control
- Retain and enhance the Sunrise culture
- In markets without an Area Manager of Business Development (AMBD), the AMS will maintain
professional relationships in the community, develop sales strategies, and achieve sales targets
Responsibilities include driving the selection and on-boarding process for the Directors of Sales (DOS), providing
skills development to the DOS leader, providing sales management development to the Executive Directors (ED)
and using external and internal data to assist the communities in creating and implementing effective sales and
marketing strategies.
Core Competencies
Building TrustCommunicating with ImpactDeveloping Strategic Working RelationshipsInfluencing OthersBuilding the Sales OrganizationChange LeadershipCoaching the Sales TeamBusiness AcumenDriving for ResultsGuiding Sales OpportunitiesSales DispositionRESPONSIBILITIES & QUALIFICATIONS
Experience and Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The
requirements listed throughout this job description are representative of the knowledge, skills, and abilities required.
College degree preferredFive (3 - 5) years sales management experience (or related experience with Sunrise); healthcare industrypreferred
Emerging analytical skills with the ability to link information to action and resultsAble to travel in geographic areaAbility to handle multiple prioritiesAbility to delegate assignments to the appropriate individuals based on their skills, roles and interestsPossess written and verbal skills for effective communication and ability to facilitate group presentationsCompetent in organizational, time mgmt. skillsDemonstrate good judgment, problem solving and decision making skillsProven ability to work without daily supervision in a home-office environmentProficient in computer skills, Microsoft Office (Windows, Outlook, Excel) & Sunrise applications with theability to learn new applications
As applicable, Sunrise team members who drive a Sunrise vehicle must review and sign the Driver jobdescription, understand the key essential duties for safety & regulatory compliance
Ability to work weekends, evenings, flexible hours, available for our customers at peak service deliverydays and times
Job Responsibilities
Sunrise Senior Living operates a number of different brands of communities for seniors. As a result, this position's
area of responsibility may differ among the various brands and states. Despite the differences in responsibilities
between the brands and states, the following are a core set of duties common to this position.
Essential Duties : People
Ability to attract, hire, retain and develop top talentUnderstands and applies the DOS profile and selection process; is instrumental in selecting and onboarding DOS leadersWorks effectively within a matrix organizationGuides the communities in proactively building relationships with internal and external business partners such as but not limited to team members, residents, family members, major referral sources in the service area and vendorsDemonstrates an understanding of the strategic importance of customer relationships; supports thecommunities in proactively building, maintaining, and leveraging key relationships to achieve sales
objectives
Defines and develops key macro referral sources and maintains relationships with key area referralsources within their assigned area that have the ability to refer to multiple communities
Identifies, targets, and generates consistent and continuous referral stream from qualified referral sources as a result of an effective and systematic external business development strategy yielding both census and revenue growthCoaches community teams to obtain a full understanding of customers' needs, issues and expectationsduring the initial discovery period, and ensures they continue to validate and act on this information
throughout the relationship
Knows and lives the Sunrise Mission, Principles of Service and Core Values; demonstrates servingleadership and acts as a role model
Ability to influence and coach operations partners at the community and regional levelLeads with authority, conviction and ethical fortitudeProactively confronts and manages difficult issues. Makes bold decisions with a sense of urgencyEssential Duties : Product
Possess a working understanding of day to day field community operationsDemonstrates understanding and applies knowledge of all Sunrise products and services including theirindividual features, and the benefits they bring to residents and family members
Knowledge of current and evolving state / provincial laws and regulations which impact Sunrise's move-in and move-out criteriaDemonstrates understanding of the overall senior care market and Sunrise's unique niche in that marketReinforces sales initiatives as communicated by the Vice President of Sales and MarketingProvides marketing leadership for quarterly / semi-annual marketing planConducts comprehensive sales reviews / site visits with communities in the regionEssential Duties : Profit
Understands & champions the Sunrise sales processUnderstands & leverages multiple revenue driversOverall knowledge of Profit & Loss (P&L) business management conceptsDrives implementation of External Business Development (EBD) strategy as designed in conjunction with VP, Director of Operations, Executive Director and Director of SalesCreates winning market strategies that address lead generation, external business development, pricing,and competitive analysis which result in increased occupancy and revenueUnderstands & demonstrates the Sunrise business model & value proposition as a management services company with fiscal accountabilities to multiple owners & stockholdersMonitors and leverages business / financial intelligence reports for planning and strategic decision makingApplies Sunrise budgeting and capital expenditure policies and proceduresEssential Duties : Training, Leadership and Team Member Developmen t
Overall sales management of the region, including but not limited to : talent selection, on-boarding,development and coaching of Directors of Sales and Executive Directors
Actively develops high potential team member's competence and confidence so that they may assumegreater role of responsibility or scope while limiting risk to the organization
Partners in the delivery and participation in Sunrise University Training and self-study programs during the required timeframeDevelops a working knowledge of State / Provincial regulations that impact move-in and move-out criteria,ensures compliance through supervising & coaching team membersContributes to timely performance appraisals with meaningful conversationsHolds team accountable and corrects actions when necessary and documents#LI-TR1
ABOUT SUNRISE
Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals - at work and in your life.
We also offer benefits and other compensation that include :
Medical, Dental, Vision, Life, and Disability PlansRetirement Savings PlansEmployee Assistant Program / Discount ProgramPaid time off (PTO), sick time, and holiday paymyFlexPay offered to get paid within hours of a shiftTuition ReimbursementIn addition to base compensation, Sunrise may offer discretionary and / or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee's position, plan / program offered by Sunrise at the time, and required performance pursuant to the plan / program.Some benefits have eligibility requirementsApply today to learn why Sunrise Senior Living is a certified Great Place to Work®
PRE-EMPLOYMENT REQUIREMENTS
Sunrise considers the health and safety of its residents, family members, and team members to be one of its highest priorities. Employment with Sunrise is conditioned on completing and passing a drug test (which does not include marijuana), participating in testing requirements (e.g. Tuberculosis Test, Physical Evaluation). Covid-19 and Influenza vaccination is only required to the extent mandated by applicable federal, state, and local laws and authorities.
COMPENSATION DISCLAIMER
Selected candidates will be offered competitive compensation based on geographic location of community / office, skills, experience, qualifications, and certifications / licenses (where applicable).
