Digital Marketing Manager
Piping Technology & Products, Inc.Houston, TX, USjob_description.job_card.variable_days_ago
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job_description.job_card.job_descriptionTraffic : Growth in organic and inbound web traffic Leads : Increases in high-quality leads and conversions RFQs : Measurable growth in RFQs submitted Performance : Faster sites, higher rankings, and improved conversion flows Visibility : Increased presence in answer engines (GEO / AEO) and traditional SEO Growth-obsessed : 5+ years in digital / growth marketing with a proven record of scaling traffic and leads. Technical : Fluent in SEO, AEO / GEO, Core Web Vitals, analytics platforms, and A / B testing. Data-driven : Build dashboards, track attribution, and turn insights into results. Hands-on leader : Ready to manage a team while jumping into the details yourself. Fast learner : Can quickly absorb technical product knowledge and use it to craft clear, effective marketing. Coach & builder : Have the mindset to lead a team today and grow into a stronger leader with support and mentorship. Lead a full-stack in-house marketing team with strong capabilities in content, design, dev, and marketing ops. Work closely with a CEO who values and understands digital marketing. Be at the forefront of marketing innovation in both SEO and AEO / GEO. Play a critical role in the growth of a 40+ year old company that continues to innovate.
Position Title : Digital Marketing Manager
Department : Marketing
Reports To :
FLSA Classification : Exempt
Job Type : Full-Time (On-Site)
Schedule : Monday–Friday
About Piping Technology & Products (PT&P)
Founded in 1978 and based in Houston, TX, PT&P is a leading manufacturer of engineered pipe supports and other piping system products used in power, refining, chemical, and related industries. We’re known for fast turnaround, reliable quality, and a strong commitment to helping our customers keep critical infrastructure running. With a wide range of in-house capabilities, PT&P continues to grow while staying focused on innovation, service, and long-term partnerships. Join our team and help deliver solutions that keep critical infrastructure running safely and efficiently.
Position Summary
Piping Technology & Products is a fast-growing manufacturing company supplying pipe supports and expansion joints worldwide. We’re looking for a Digital Marketing Manager who is wired for growth — someone who thrives on turning data into results, experiments into wins, and websites into demand engines.
This is a hands-on leadership role : you’ll be the architect of our digital growth strategy and the day-to-day coach of a 5-person marketing team. Your mission is simple : grow qualified traffic, generate leads, and increase RFQs.
What You’ll Do
- Own the growth strategy — Drive web traffic, inbound leads, and RFQs through SEO, AEO / GEO, site performance, and funnel optimization.
- Lead a talented team — Manage content, design, web development, email / webinars, and marketing ops / experiments; foster a high-output, collaborative culture.
- Optimize visibility — Improve search rankings (SEO), answer engine visibility (AEO / GEO), and overall site performance (Core Web Vitals, page load times).
- Run experiments — Launch A / B tests on landing pages, CTAs, and lead flows; build dashboards to track what’s working.
- Be the player-coach — Get hands-on with analytics, dashboards (GA4, Looker Studio, HubSpot), and site optimization tools while setting direction for the team.
- Translate complexity — Learn our technical products quickly and communicate them with clarity to the right audiences.
Key Metrics of Success
Who You Are
Why Join Us
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Digital Marketing Manager • Houston, TX, US
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