Senior Director, Brand Planning & Operations, NA

Senior Director, Brand Planning & Operations (Strategy + Brand Management)

Within our North America Brand Marketing organization our Brand Planning & Operations team plays a critical role in Nike's North America Brand offense. The Brand Planning & Operations (BPO) team sits at the center of Nike's North America Brand Marketing offense. We lead with strategic clarity, operational discipline, and cross-functional alignment to enable (and produce) brand-defining & functionally excellent work. When we do this we unlock a successful operating rhythm that connects to the enterprise, shapes our brands, and seamlessly guides the organization on what to do, when to do it, why it matters, and how to approach it.

Who We Are Looking For

The Senior Director, Brand Planning & Operations (Strategy + Brand Management) plays a critical leadership role in Nike's North America Brand offense. As a core member of the Brand Marketing Leadership Team (BMLT), this Senior Director partners with the VP of Brand Marketing and the BPO functional leader to drive strategic clarity, operational discipline, and cross-functional alignment across both Strategy and Brand Management Planning & Ops. They balance long-term frameworks with seasonal execution, enabling brand-defining, functionally excellent work that shows up on time, on strategy, and up to Brand standards.

What You'll Work On

Strategic Planning & Alignment

• Partner with the VP of Brand Marketing and Brand leadership team to deliver the seasonal Brand Planning Map, integrating Brand and Product Impact Concepts.
• Ensure long-term planning (CSR, AOP) connects seamlessly with seasonal execution (Code, campaigns, and consumer journeys).
• Provide thought partnership to Brand leadership on sequencing, prioritization, and trade-offs across sports, categories, and initiatives.
• Shape how consumer insights and growth drivers are integrated into both long-range and seasonal brand strategies.

Enterprise Storytelling

Budget & Resource Management

Calendar & Process Integration & Optimization

Campaign Readiness & Milestone Management

Who You Will Work With

As a core member of the Brand Marketing Leadership Team (NABMLT), this role partners with the VP of Brand Marketing and the BPO functional leader to drive strategic clarity, operational discipline, and cross-functional alignment across both Strategy and Brand Management Planning & Ops. You'll have deep relationships across the full Brand Marketing Leadership team along with close relationships with Global Marketing, Finance & Central Strategy teammates. Partner closely with Marketing Finance to ensure fiscal discipline, resource alignment, and clear financial storytelling for Brand Marketing. Collaborating with Core Strategy teams to ensure Nike's brand planning frameworks align to enterprise priorities and consumer strategies. Acting as a bridge between Geo, Finance, and Core Strategy to drive clarity and flow across functions.

What You Bring

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.