Marketing Operations Manager

SmartVault Marketing Operations And Email Marketing Role

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

SmartVault is a cloud-based document management and file-sharing solution for small-to-medium-sized businesses, professional accountants, and bookkeepers. In 2017, SmartVault became part of the GetBusy Group, which is AIM-listed and currently trading on the London Stock Exchange. SmartVault continues to operate as a wholly owned subsidiary in the US, but we are now part of a much larger global team with expanded products serving the US, UK, and Australia / New Zealand markets.

SmartVault is a collaborative environment, where the number one goal is to solve problems for our customers. We use data to make informed decisions, and we work hard to be transparent with each other and with our customers. Our ultimate purpose is to make people's lives better at work, so they can focus on higher-value activities in their business or personal lives.

Marketing Operations (60%)

Own and optimize our marketing tech stack, including Pardot, Outreach, ZoomInfo, and Salesforce, to improve lead flow, campaign execution, attribution, and reporting

Build and maintain scalable processes for lead scoring, campaign tracking, data cleanliness, and lifecycle workflows

Partner with Business Operations to ensure seamless lead handoff, proper routing, and pipeline visibility

Monitor and analyze funnel performance metrics, providing insights to improve marketing ROI and campaign effectiveness

Support campaign tagging, list segmentation, and contact management in collaboration with marketing team members

Email Marketing (40%)

Develop and execute the email strategy across the full customer journey, from lead nurturing and webinar promotion to onboarding, retention, and upsell campaigns

Build and test segmented email campaigns in Pardot and Outreach, with a strong focus on deliverability, performance, and personalization

Work closely with content, product marketing, and customer success teams to craft compelling messaging for targeted email programs

Analyze open rates, CTRs, and conversion rates to continuously optimize and report on performance

Own A / B testing and experimentation across email templates, subject lines, and send times to drive better results

Essential Skills

Bachelor's degree in Marketing, Communications, Business, or related field (preferred)

35 years of experience in B2B SaaS marketing with a strong focus on marketing automation and email campaign management

Hands-on experience with marketing automation tools (Pardot preferred), CRM systems (Salesforce preferred), and data analysis tools (e.g. Tableau)

Strong understanding of funnel reporting, attribution models, and lead lifecycle stages

Proven ability to build, segment, and optimize email programs across multiple audience types

Experience partnering with Sales and Customer Success to drive pipeline and customer retention initiatives

Meticulous attention to detail, with excellent project management and prioritization skills

A passion for data, experimentation, and continuous optimization

Benefits of Working at SmartVault

We're striving to make SmartVault the best place to work in Houston. We work in a relaxed environment that emphasizes work / life balance. Our health benefits are top-notch, vacation time is generous, and we encourage community involvement with time off to volunteer. We also offer hybrid remote working.

We value diversity at SmartVault, and we're committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures and believe that a diverse team helps build the best products, deliver the best services, and tackle the diverse and exciting challenges we face.

We take the security of our business and our duty of care to our customers and their data very seriously, so we need to check that you don't have any adverse history that could pose a legitimate security risk to our business or customers. To do this, we perform background checks on you if you are offered the job. We will not discriminate unfairly against you based on any information revealed in those checks.

We take data protection very seriously at GetBusy. To find out how we will use your personal data during this application process, please visit GetBusy Applicant Privacy Policy.